Measure Up Podcast Series: Purush Papatla

Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Purush Papatla of the University of Wisconsin Milwaukee. Papatla will be presenting "How Can WE Measure WOM to Determine Whether Traditional is Helping or Hurting Social Media?" in the New Generation Marketing Mix Modeling session on Monday, June 6th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

It's Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.Each week between now and the event we're playing Measure Up Trivia Tuesday!

Today's winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?

In our Measure Up podcast series with Debjani Deb of Empower Research, she mentions one key take-away message that marketers should learn, what is it?*

*Hint – the podcast can be found here.

Comment below with your answer, we'll randomly pick a winner from any correct entries.

New Speakers to Join Measure Up!

We're pleased to announce that new speakers have been added to the Measure Up line-up.

Joining Frank O’Brien and Lincoln Lopez June 6th at 9:30am on the panel "The Metric Side of Social Media: How to Measure, Optimize and Harness your Followers" hear from Nancy Smith, VP Marketing and Communications, iRobot, Josh Herbert, CEO, Magellan Jets and Jessica Gioglio, Public Relations and Social Media Manager, Dunkin' Brands, Inc.

For a full list of speakers at Measure Up, download the brochure here. For the most up-to-date Measure Up news and coverage, follow us on twitter @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Podcast Series: Debjani Deb

Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Debjani Deb of EmPower Research. Deb will be presenting "Digital Media ROI: Stop. Don’t Run Away!" on Tuesday, June 7th at Measure Up.

For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we're playing Measure Up Trivia Tuesday!

Today's winner will receive an exclusive 20% off code for registration on the conference.

Can you answer the following question about Measure Up?



Naomi Hirabayashi, Director of Marketing at Do Something.org will be discussing what three main points during her presentation on mobile and web marketing analytics?*

*Hint – this can only be found in the downloadable brochure.

Comment below with your answer, we'll randomly pick a winner from any correct entries.

Measure Up Podcast Series: Rossen Roussev

Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Rossen Roussev.

Roussev will be presenting "Analytics Techniques: Media Monitoring and Reputation Analysis" in the MARKETING MODELING & ANALYTICS TECHNIQUES track on Tuesday, June 7th at Measure Up. For a sneak peek of the session, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

You’re Invited to the Integrated Marketing Measurement Event of the Year

"Measure Up is THE event for one-on-one conversation and knowledge sharing in the field of marketing measurement." - Aneta Hall, Emerging Media, Corporate Marketing, Pitney Bowes.

Come to this event to learn how to build your company's return on investment (ROI) as it relates to the integration of traditional, online and mobile activities; specifically social media. Marketing measurement has become a critical piece of profitability among industry leaders. Join Measure Up and learn how YOU can maintain your competitive advantage in a world of increased analytics.

Hear keynotes from:
• Jean Paul Isson, Vice President Global BI and Predictive Analytics, Monster Worldwide
• Kanishka Das, Associate Director, Consumer and Market Knowledge, Procter & Gamble
• Sean Bruich, Measurement & Insights Research, Monetization Analytics, Facebook, Inc.
• Lise Brende, Director of Marketing Analytics, Bing & MSN
• Duncan Houldsworth, Vice President, Analytics & Competitive Intelligence West Region, Time Warner Cable
• Amy Weisenbach, Senior Director, Tequila & Rum, Beam Global Spirits & Wine
• Jennifer Pockell-Wilson, Senior Director, Global Marketing Operations, Polycom, Inc.

Take a look at who's already signed up to attend:
AbsolutData Technologies * Ahold USA Retail * Beam Global Spirits & Wine * Cars.com * Cisco * Conversation LLC * DemandROMI * Digital Influence Group * Do Something * E&J Gallo Winery * Empower Research * EmpowHER * Facebook * Foiled Cupcakes * GE Capital * Harrah's * Horizon Research Consultancy Group * Johnson & Johnson * Kellogg School of Management, Northwestern University * Kirkland's * Location Based Marketing for Dummies * LoudDoor * Management Science Associates * Marketing Operations Works * MarketingNPV * Mastercard Worldwide * Microsoft * Midwest Energy * Monster Worldwide * Moreover Technologies * MSN Bing * Polycom, Inc. * Post Foods * Procter & Gamble * ProfitStreams * Radian6 * Redpepper * SABMiller PLC * Sanofi Aventis * Shell * Shire * SLN Inc. *
Social Media Group * Time Warner Cable * TiVo * United Federal Credit Union * UPMC Health Plan Inc. * Verizon * VisionEdge Marketing

We hope to see you in Boston this June! Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Follow us on Twitter for more updates @MeasureUpIIR

Measure Up Trivia Tuesday!

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

Each week between now and the event we're playing Measure Up Trivia Tuesday! Congrats to last week's winner Rachel who won a copy of ROI of Social Media!

Can you answer the following question about Measure Up?

What 4 location based social media platforms does Aaron Strout reference in his session summary?

*Hint – this can only be found in the downloadable brochure!
Comment below with your answer!

Flashback Friday: Measure Up Podcast Series

In a new addition to our Flashback Friday series we are highlighting content from the 2010 Measure Up event to gear up for Measure Up 2011. Measure Up 2011, June 6-8 in Boston, MA will focus on return on investment (ROI) as it relates to online activities; specifically, Social Media.

Looking back at Measure Up 2010, we revisit our Measure Up Speaker Spotlight:
A 3-Tiered Model for Measuring Social Media Success and How Social Media Saved Pitney Bowes $300K – An Interview with Aneta Hall / Pitney Bowes-Part 2
This post is co-posted with StevenGroves.com.
In episode 1 of the interview with Aneta Hall / Emerging Media Manage at Pitney Bowes (PB) and a presenter at the 2010 MeasureUp Conference in Chicago in March, we talked about the need to develop a sustainable effort and a need to provide guidance to the staff that supports the interaction with customers, prospects and stakeholders.

In this episode, Aneta talks with Guy Powell and myself about how the elements of a relevant online strategy for PB includes traditional elements, like before social media came to onto the scene, but now it has changed many of the ways PB structures campaigns to their audience.

Play / Download Aneta Hall / Pitney Bowes Episode 2 Podcast Here
(Have you entered our trivia contest yet? It's not too late to win a copy of ROI 0f Social Media. Click here for details.)

Measure Up Podcast Series: Lise Brende

Over the next few weeks, in preparation for the Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series. In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up keynote speaker Lise Brende of Bing & MSN.

For a sneak peek at Lise Brende’s keynote session “360 Marketing Accountability,” listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for continued updates @MeasureUpIIR.

We hope to see you at the conference this June – Register with code MEASURE11BLOG for 15% off the standard rate. Register here.

Trivia Tuesday: Win a Copy of ROI of Social Media

Interested in Marketing Measurement Analytics? The 2011 Measure Up conference is structured around integrating many fractured pieces of measurement analytics into one effective marketing strategy. Download the brochure to learn more.

If you're looking for an additional resource on this topic, consider the newly released book ROI of Social Media By Guy R. Powell, Steven W. Groves and Jerry Dimos. We have a free copy of the book to give away to a reader who correctly answers the following trivia question and comments with the answer below or tweets it to us @MeasureUpIIR. A winner will be chosen randomly from all correct answers.


What are the three takeaways Lise Brende, Director of Marketing Analytics, Bing & MSN will be discussing in her Keynote presentation on 360 Marketing Accountability?

*Hint – this can only be found in the downloadable brochure!
Comment below with your answer and an email address we can reach you at if you win.