Identifying & Acquiring 500,000 Customers on Facebook: Complimentary Webinar

Join us two weeks from today for a complimentary webinar, "How to Identify & Acquire 500,000 Customers on Facebook in 120 Days While Tracking and Maximizing Your ROI"

This case study presentation will demonstrate a data-driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. We will discuss:
• Why most brands are failing on Facebook

• Using deep data profiling to reach and expand your customer base on Facebook

• Understanding Noise and Connectivity and how they affect your brand's ability to communicate on Facebook

• Monitoring and Maximizing your brand's ROI for your Facebook marketing campaigns

Register here:
https://cc.readytalk.com/r/hugsof8qx81n
Sponsored by: LoudDoor

Register with code MWJ009-BLOG

Plus, there is still time to join us for "Tips for Building a Branded Social Game" on Tue, Dec 6, 2011 at 1:00 PM EST.

Beyond the visible popularity of online social games such as Zynga’s FarmVille and Mafia Wars, social gaming while users are engaged with Facebook continues to grow as a tremendous marketing opportunity with approximately 320 million users playing social games each month.

In Vitrue's webinar on Tips for Building a Branded Social Game, learn best practices on how to increase engagement, acquire more fans and more all through the integration of your brand into a social game.

We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Register for this free session with priority code MWJ0012-BLOG here: https://cc.readytalk.com/r/i8ue1pd1jxz8

Improve Your Social Game - Complimentary Webinar

Join us two weeks from today for a detailed webinar covering reasons why brands should be using social gaming, tips, tricks, ROI measurement and best practices for building a branded social game. We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration.

We'll also cover how to Simplify and Beautify your branded games. Talk will include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Tips for Building a Branded Social Game
Tuesday, December 6, 2011, 1:00 - 2:00 PM EDT

Presenter:
• Adam Archer, General Manager, Vitrue Games

Register today & secure your spot: https://cc.readytalk.com/r/i8ue1pd1jxz8

Sponsored by: Vitrue
Register with priority code MWJ0012-BLOG

Introducing The Mobile Marketing Conference – Save $600

Did you know that mobile is expected to be most influential advertising medium over the next three to five years?

With consumers now spending more than 6 times as much time in an app versus a traditional website, the opportunities to build brand love in this medium have increased exponentially. Yet, many of today's leading marketers still struggle with exactly how much to take advantage of the new opportunities - not only when it comes to connecting but specifically how do you drive transactions?

The Mobile Marketing Conference - an event designed around action-ability - real world BRAND stories showcasing action and demonstrating value.

The Mobile Marketing Conference will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions. Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in this medium.

With case studies from leading brands like Google, JetBlue, L'Oreal, Turner Networks, Conde Nast, Capital One, Gilt Groupe, Taco Bell and more, The Mobile Marketing Conference promises a return on your investment.

Keynotes:
• Chaired by Jeffrey Hayzlett, Celebrity CMO, Author of The Mirror Test and Founder of The Hayzlett Group
• Professor Scott Galloway, Clinical Profesor of Marketing, NYU Stern & Founder of The Red Envelope
• Allen Kupetz, Author, The Future of Less
• Catherine Roe, Head of CPG, Google
• Jason Tester, Futurist, Institute for the Future
• See the full speaker list.

Key focus areas include:
• Integrating mobile into the greater marketing strategy
• Aligning mobile strategy with brand goals
• Allocating resources across the mobile channel
• Usage patterns and mobile behavior
• Mobile advertising
• Mobile gaming
• Optimizing social media efforts for mobile
• Designing seamless user experiences
• Website optimization
• Download the brochure to see full session descriptions 

To stay competitive, your brand must have a short and long term mobile plan. The Mobile Marketing Conference will arm you with the insights, relationships and coverage you need to succeed in the mobile world: capture share of mind, drive transaction and prove ROI.
Save $600 when you register before Thanksgiving! Register now.


We hope to see you in Miami.
The Mobile Marketing Conference Event Team

Join Our Communities:
Twitter: https://twitter.com/TheMMConference
LinkedIn: http://linkd.in/vXcAdM
Facebook: http://on.fb.me/uFo6zi

Third Annual “State of Online Branded Communities” Study Released

Our SocialC20 friends at Comblu have released the third annual “State of Online Branded Communities” study. For your copy of the findings, click here.

It's no surprise that "An organization’s branded assets should offer a mix of content, conversation and community." and "Those brands that do community well present both the voice of the brand and the voice of the customer throughout their site experience."

However there were some new trends that surfaced, including:
Recommendation engines: With functionality that offers "If you enjoyed X you may also like Y" style recommendations, this service can be useful to communities across industries.
Advocates: the use of advocates is still low (20% adoption rate), but communities that adopt this practice have much higher engagement levels.
Mobile: 16% of the communities reviewed offer an app. Mobile experiences are growing.

One result of the study is that the Word of Mouth Marketing Association (WOMMA), ComBlu and The Community Roundtable are collaborating to bring a community management certificate program to market to help standardize the job as well as help organizations train people who are assuming community management duties.

To learn more about the study, including what brands performed best, download your copy of the findings here.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Upcoming Complimentary Web Seminars – Targeting, Social Gaming & Measuring ROI of Facebook

Targeting: How to Effectively Reach the Unidentified 90% of Your Audience
Tuesday, November 15th, 2011, 1:00 - 2:00 PM (EST)

Presenters:
• Mallika Chakravarti, Subject Matter Expert, Autonomy
• Jody Schiavo, Subject Matter Expert - WCM

Targeting works. There is no question that by aligning content to known segments, marketers can dramatically increase conversion rates and maximize revenue. Unfortunately, only a small percentage of your overall audience is known. So how do you effectively reach the other 90% and boost your marketing revenue exponentially?

Data offers a potential solution, but also adds a problem. More data doesn't mean more insight. In fact, it can lead to more confusion. However, by developing a conceptual understanding of your data, you can use your marketing initiatives to generate truly actionable insights and create smarter segments for greater success.

Find out how to:
• Discover high value segments and the best way to optimize against these segments over time to maximize response
• Efficiently leverage insights from all of your marketing channels to transform the effectiveness of your initiatives for the highest return on spend

Register today & secure your spot: https://cc.readytalk.com/r/v9pczkilw0jz
Sponsored by: Autonomy

Tips for Building a Branded Social Game
Tuesday, December 6, 2011, 1:00 - 2:00 PM EDT

Presenter:
• Adam Archer, General Manager, Vitrue Games

Join us for a detailed webinar covering reasons why brands should be using social gaming, tips, tricks, ROI measurement and best practices for building a branded social game. We'll show live examples of games, discuss the technique that they implement, including leaderboards, challenge-a-friend, in-game charitable giving, sweepstakes, giveaways and coupon integration. We'll also cover how to Simplify and Beautify your branded games. Talk will also include the pros and cons of building your own game versus trying to integrate with an existing mega-popular social game.

Register today & secure your spot: https://cc.readytalk.com/r/i8ue1pd1jxz8
Sponsored by: Vitrue

Identifying & Acquiring 500,000 Customers on Facebook & Measure ROI in 120 Days (A Case Study)
Tuesday, December 13, 2011, 1:00PM - 2:00PM EDT

Presenter:
• Jeff French, Co-Founder & CEO, LoudDoor

This case study presentation will demonstrate a data driven approach to identifying and acquiring your ideal customer on Facebook and effectively measuring ROI for your Facebook marketing initiatives. In addition, the case study will cover cutting edge optimization techniques for Facebook's News Feed algorithm (EdgeRank).

• 70% of all posts are never seen that come from brands.
• A post that makes top stories is 20 times more likely to have action taken on it -
Are you reaching top stories?
• Less than 2% of people return to a page after liking it. Do you know why?
EdgeRank is everything for brands.

Register today & secure your spot: https://cc.readytalk.com/r/hugsof8qx81n
Sponsored by: LoudDoor

Some updates to the Community 2.0 Blog

Please pardon our appearances in the near future as we make some updates to the Community 2.0 blog. As you may already be seeing, the blog is now hosted at digitalimpactblog.com. No need to update your bookmarks, but we hope this new title and an upcoming redesign will better reflect the information we hope to serve to you.

Since it's beginnings, the Community 2.0 blog has always tried to be a valuable resource on social media marketing and communities. Now, as the digital marketing world continues to expand we are also expanding our coverage to include a 360 degree view of digital marketing, be it mobile, social or whatever the next big thing happens to be. As one part of this process, we're introducing The Mobile Marketing Conference, March 19-21, 2012.

Let us know in the comments if there is anything in particular you'd like to see covered as we make these changes. Thanks!

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com