Social Media And Millennials (+ An Infographic!)

There's some debate about what age range, exactly, makes up the Millennial generation, but there is certainly no debate that this is a segment being eagerly watched by marketers around the world.

Scroll on for an infographic shared with us by www.onlinegraduateprograms.com that includes some interesting digital stats on millennials, including the following:
75% of millennials are on a social networking site
1/5 of this population has posted a video of themselves online
and 74% of millennials feel that new technology makes life easier

You can also read some more stats on this demographic by visiting Pew Research.

Created by: Online Graduate Programs

Top posts from 2011

As the year wraps up, we're taking a look back at 2011: back in April we enjoyed the Social Media and Communities 2.0 conference in Boston, and June saw us at the Measure Up event, then the summer months saw us working on our redesign and in the fall we launched our rebranding as the "Digital Impact Blog."

In between social media and the digital marketing world continued to evolve. The world welcomed Google+, (and then debated its success) and the new social network was one of the top search terms of 2011. In addition we saw the introduction of Facebook's "Timeline" and the "new new" twitter just launched as well. Zynga's IPO today highlights the continued growth of social gaming. Let's look at the top viewed posts from this blog in 2011:

1. Stories of Social Media marketing success from Kraft, Unilever, Ubercool and more Thursday, February 17, 2011
Exploring some of the keynote sessions from the 2011 SocialC20 conference.

2. Does Your C-level Finally Get Social Media? Feb 1, 2011
A guest post by by Sasha Strauss, Managing Director & CEO, Innovation Protocol

3. and 4. #muconf11 Live: Day Two, Measuring the Marketing Mix Jun 7, 2011 and #muconf11 Live: Hot Topics and Prolific Twitterers Jun 6, 2011
These two popular posts featured content from our June Measure Up conference

5. The Social Future Wednesday, March 9, 2011
A guest post by BJ Emerson, Social Technology Officer at Tasti-D-Lite

6. Is Your Business A Social Business? Jun 13, 2011
Featuring one of our social media webinars Social Business: How to Create a Holistic Approach to Social Media with Alex Beauchamp, Senior New Media Manager, Citrix Online

7. Measure Up Podcast Series: Debjani Deb May 19, 2011
This episode of our Measure Up Podcast series featured speaker Debjani Deb of EmPower Research.

8.Social Media and Community Scorecard Examples Monday, February 28, 2011
This post featured generic social media scorecard examples to show how various companies are demonstrating their ROI

9. The State of Online Branded Communities Monday, January 24, 2011
A guest post by Kathy Baughman, Principal & Founder, ComBlu

10. Selecting a Primary Community Platform Part 1 Friday, January 21, 2011
A guest post by by Tim Albright, Director of Community Strategy at Jive Software (which incidently also just had their IPO recently.)

We'll certainly be looking forward to new developments in 2012, be it in the Mobile Marketing world, social or somewhere else. What are your predictions?

Social Media for Innovation & Product Development, See What Top Brands Are Doing

Are you utilizing internal social media to drive idea generation from within the company? Are you leveraging social media to source great ideas from the outside?

Over at our sister blog, The Front End of Innovation, you can find a sneak peek of the upcoming Front End of Innovation EMEA, taking place 27-29 February in Zurich, Switzerland, which will feature full day intensive on the ways top brands such as Philips, IBM, Rabobank, and BBVA are utilizing social media.

Head over to The Front End of Innovation for details on the sessions and to get a 15% discount on registration.

Save 15% on The Mobile Marketing Conference

The world would sooner leave the house without a wallet than a mobile device - making mobile, the new door of commerce. Yet, many of today's leading marketers still struggle with exactly how much to take advantage of the new opportunities - not only when it comes to connecting but specifically how do you drive transactions?

The Mobile Marketing Conference will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions. Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing to this medium.


The Mobile Marketing Conference will arm you with the insights, relationships and courage you need to succeed in the mobile world: capture share of mind, drive transactions and prove ROI.

Here is a quick peek at this year's conference:

Pre-Conference Workshops:
• Developing Brand Building Apps to Last: Design, Information Architecture & Fundability- Rick Gardinier, BRUNNER & Shan Quigley, BRUNNER
• Best Practices in Creating Mobile Websites - Stephen Gates, STARWOOD HOTELS & RESORTS
• Download the brochure to learn more about these workshops

Main Conference Keynotes:
• Building Brands in the Mobile Medium - Jeffrey Hazlett, THE HAYZLETT GROUP
• Maximizing Brand Impact in the Mobile Space - Yonatan Feldman, GILT GROUPE
• Mobile Marketing: What in the World is Going on? - Allen H. Kupetz, CRUMMER GRADUATE SCHOOL OF BUSINESS AT ROLLINS COLLEGE & Author, The Future of Less
• Mobile Usage Insights: Modeling Mobile Customer Behavior - Peter Fade, WHARTON CUSTOMER ANALYTICS INITIATIVE
• Strategies to Measuring Mobile Impact on the Bottom Line - Tom Poole, CAPITAL ONE FINANCIAL CORP
• Mobile: The Game Changer in Shopper Experience - Catherine Roe, GOOGLE
• Digital IQ & Shareholder Value - Scott Galloway, L2
• Download the brochure to see full session descriptions.

Main Conference Breakout Tracks:
• Track 1: Strategy
• Track 2: Mobile Experience & Engagement
• Track 3: Trends & What's Next?
• Download the brochure to see track speakers and full descriptions.

We’re offering an exclusive 15% discount to readers of our blog, use code TMMC12DIGITAL to save. Register here.

We hope to see you in Miami.
The Mobile Marketing Conference Event Team



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