"Mobile spend will surpass email and social media – this year."In this blog on Forbes, Vice President and Principal Analyst at Forrester Shar VanBoskirk reports that
"Mobile has the steepest growth curve in our study; spend in mobile ads and search will pass that in email marketing or social media this year. Email actually paces at a healthy 10% compound annual growth rate over the next 10 years. But the rapid adoption of tablets and their associated new and pricey ad formats will bolster mobile marketing investment."More interesting stats come by way of Jumptap. Including the following:
"Mobile users in their 50s continue to click on more ads than any other age group. Meanwhile, we saw an 11% uplift in CTR for 14-17 year-olds, which may be related to increased device use during summer vacation."and
"Since we launched the MobileSTAT in May, we’ve seen a steady rise in click-through rates for incomes of all levels, and those at higher income levels continue to click more."It seems that mobile is on the rise everywhere you look, with more and more users clicking through on mobile ads on all operating systems. What are your predictions for the world of Mobile Marketing?
"The overall growth of mobile over the next two years is predicted to be the most pronounced in the US, which will represent 28 percent of the global market, and Western Europe, which will account for 25 percent.We'll be exploring more about mobile in a series of upcoming posts.
77 percent of the global population uses mobile phones and with current expansion rates, web access by people on the move — via laptops and smart mobile devices — is likely to exceed web access from desktop computers within the next four years."
What do the letters T.G.I.F. mean to you? To young innovator and 2011 Future Trends Keynote Speaker Cassandra Lin, they stand for Turn Grease Into Fuel, a project she created that takes a step towards waste-free communities. The TGIF project encourages restaurants to donate used cooking grease to be turned into fuel for needy families, is currently working with 104 restaurants and has provided the equivalent of $32,000 worth of energy thus far.
Cassandra joined me recently for the second episode of our 2011 Forward Focus Podcast Series to discuss the project and her other visions for the future. To listen to the podcast, click here.
Cassandra is an Award Winning Community Problem Solver, U.S. delegate at the UNEP Children & Youth Conference, and Creator of Project TGIF. This October she will be presenting "Collaborating Youth to Change the World" at the 2011 Future Trends conference. To learn more, download the brochure here. Register here.
Want to learn more about the TGIF project? Check out their official YouTube video below.
Stay in touch with Future Trends, join our LinkedIn Community, follow us on Twitter or become a fan on Facebook for updates on the conference, discounts and industry news.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.
agmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.
ith your consumers that ultimately grow your business?
A report released by Jumptap reveals a state-by-state breakdown of mobile phone platform usage. As reported by Mashable, "Android patriots are amassed in South and Southwest states, while iOS loyalists are pooled together in Northeast and Midwest states. In particular, California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use."
When you go to work, are you looking forward to another day of making dreams become reality? Scott Trowbridge, Vice President of Creative and Research & Development at Walt Disney Imagineering is.
I recently had the pleasure of interviewing Scott for the debut podcast of our 2011 Forward Focus Podcast Series. When asked what his dream project to get to work on would be, Trowbridge responded, "Every project we do is a dream project, because that is what we're in the business of doing: making dreams come true."
Trowbridge also 
described Disney Imagineering as "constantly looking at ways to invent the Future for our customer." Following in the footsteps of innovator Walt Disney, the team at Disney Imagineering starts every day with a challenge to figure out "what are the cool new things that we can use to be proxies for magic."
To learn more about the ways that Disney Imagineering meets the challenges of evolving technology and customer trends, listen to the podcast here.
Scott Trowbridge will be presenting "Imagine(er) It: Creativity in Innovation/Research and Development" this October at the Future Trends 2011 conference. Want to hear one of the minds behind Imagineering's Blue Sky Studio, the Disney creative think tank that develops new concepts and experiences that may not be seen for five to 10 years? Register today.
To learn more, download the brochure here.
Stay in touch with Future Trends, follow us on Twitter or become a fan on Facebook.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.
, August 23 1:00 – 2:00 PM Eastern Time
Franco, SVP Customer Success, Lyris, Inc.
, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011. They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of the year.
Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.