Driving Change with Mobile Marketing Strategies - Complimentary Web Seminar

Complimentary Web Seminar: Driving Change with Mobile Marketing Strategies 
Jeffrey Hayzlett, Celebrity CMO, Author, The Mirror Test, Running The Gauntlet
Founder, The Hayzlett Group
Thursday, February 2, 2012, 12:00PM - 1:00 EST

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/873040057
 

It's time for brand marketers to stand out. Former Fortune 100 C-Level Executive, bestselling author and marketing expert, Jeffrey Hayzlett will be hosting a discussion on how to run the gauntlet in the ever-changing business landscape, and sharing with marketers some advice to make it through alive.

Mobile marketing strategies need to be built into your marketing plans for 2012 and beyond. Your mobile strategy does not need to be a huge technological investment... Marketers adapted QR codes to campaigns to engage their audience, and we're now seeing an evolution in 2D mobile barcodes to increase the engagement level.

It' time to lead, drive change, and grow profits in your organization.

Plus, see Jeffrey live and in-person at The Mobile Marketing Conference, where he will be presenting more on Building Brands in the Mobile Medium.

About The Mobile Marketing Conference: The Mobile Marketing Conference will unite today's pioneering marketers on a quest to uncover the value of the mobile medium as an "always on" channel to engage consumers and convert mobile interactions to transactions. Featuring a robust agenda of real-world case studies shared by clients themselves, this program is co-created by practitioners, mobile experts and visionaries to be truly reflective of the industry's immediate learning goals.

Download the brochure for more information. Register with code TMMC12DIGITAL to save 15%.

News Roundup: More Mobile, Tablet Trends, A Social Super Bowl

Going forward in 2012 we'd like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was a big one for mobile. Here on the blog, Mobile Marketing conference chair Jeffrey Hayzlett gave a brief intro to the conference and we talked about mobile ROI. Elsewhere, Marketing Profs talked about Mobile and Tablet trends for 2012.

Some of these trends included: The appearance of online storefronts on tablets and integration of social search and new social networks. Head over to Marketing Profs for the full list.

It's certainly a good bet to be looking at tablet trends as some interesting research this week showed the number of tablet and e-reader owners doubling in recent months. "The share of adults in the United States who own tablet computers nearly doubled from 10% to 19% between mid-December and early January and the same surge in growth also applied to e-book readers, which also jumped from 10% to 19% over the same time period."

In the social media world, many brands started unveiling their plans for the upcoming Super Bowl. Huffington Post had a good post about the Super Bowl Social Media Command Center. Last year's Super Bowl provoked 25% more tweets published around the globe than usual in six-hour period around the event and as we move further and further into a "two screen" world, that number is sure to grow.

This article on Fast Company looked at the way that Chevy plans to tie social and mobile together for the big game. Check out this video on The Chevy Game Time app promotion:


Of course this week also marked the 3rd annual Community Manager Appreciation day. Mashable compiled some essential resources for the occasion here. How did you celebrate?

Like these updates? You can also follow us on Twitter or on Facebook for conference updates and industry insider news all week long.

Looking for Successful Mobile ROI?

As the world of Mobile Marketing develops, marketers are of course wondering what the ROI will be of this new medium. Back in August, a study spearheaded by The Relevancy Group noted that lack of ROI is “the biggest deterrent for marketers.” 73 percent of marketers surveyed stated that improving ROI for mobile campaigns is a top priority.

A first step in any marketing ROI equation is deciding what your goals are for your mobile marketing strategy. Is your primary goal to drive consumers to a physical store? Or actually make a purchase on their phone? Or is it something more nebulous like engagement with the brand? Whatever your goal may be, find a way to track success, be it tracking QR code site visits or something so simple as offering a coupon code to mobile users who visit the store in person.

On March 21st, 2012 at The Mobile Marketing Conference, Nick Sheth, Senior Director, Global Business Development, of Gap Inc will be presenting "Successful Mobile ROI – Learnings to Date" in our Strategy track. This session will review progress and innovation in mobile development and marketing, and insights into what is working, and what is on the horizon. We’ll review mobile web and mobile app commerce, search advertising, location services, multi-channel marketing, and SMS. Some topics to be covered include:
• Accommodating email as a driver of mobile usage
• Location – how it will evolve everything we do in mobile

Sheth is no stranger to Mobile, check out this video below where he explores some of the features of the Gap mobile website.

Gap Inc has also explored mobile apps such as Shopkick and Instagram. Check out the ways they've integrated with these apps and others in their Social Shopping web series. Plus, join us in Miami this March to hear more on ROI from Nick Sheth. As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

P.S. Join our social media community! Our new LinkedIn Group  is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

The Community Manager in 2012

Yesterday marked the third occurrence of "Community Manager Appreciation Day." Started in 2010 by Jeremiah Owyang, the "holiday" may seem a bit self-congratulatory, but it's certainly proof that the community manager role is here to stay.

Check out this great infographic from Social Fresh for the current state of the profession.

Social Fresh is also offering a white paper for download on the subject at that link.

Where does the community manager role stand at your company currently? Is it an agency role or in-house? How do you see the position changing with time?

Hope you had a happy #CMAD!

Jeffrey Hayzlett on The Mobile Marketing Conference

Jeffrey Hayzlett, Celebrity CMO, Author of Running The Gauntlet and Founder of THE HAYZLETT GROUP will be chairing our upcoming event, The Mobile Marketing Conference. Check out this video for a personal message from Hayzlett on this exciting conference:



Join us this March and harness the power of mobile marketing at The Mobile Marketing Conference. Download the brochure for more details.

As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami!
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

News Round-up: 2011 milestones and 2012 Tech Trends

Going forward in 2012 we'd like to provide you with some occasional round-ups of some of our favorite finds from around the internet.

This week was full of treasures, first of all one of our favorite resources for inspiration Design Mind by Frog Design released their 2012 Tech Trend Predictions. Check out the slideshow below, or head over to their blog for more in-depth info. Our favorite trends? "Connected Cities" - or the increased convergence of the digital with the physical and local - and "The Reductive Social Network: Technology Finally Gets Personal," which explores the ways we will narrow our ever-increasing social circles.

Tech Trends 2012

View more presentations from frog

Also of interest, The Barbarian Group launched this infographic of 2011 social media milestones. It's amazing to look back and see how far we've come in the past year.

We've been closely following the development of Pinterest lately, as more and more sources are buzzing about the new network. Mashable announced this week that Pinterest is amongst the 60 new apps that have been added. If you're thinking about using Pinterest for business, be sure to check out "Pinterest: A Dream-catcher for Creatives & CEOs" on the Front End of Innovation blog.

Lastly, from the world of Mobile,  a new App, "ReconAge" allows Android phones to be able to judge the age of their users. While this could provide valuable data to marketers, it's unclear if users would opt in to using the program. Meanwhile, in India, mobile users are now able to download apps via a store at the mall. This post on Fast Company provides more insight into the new world of "Connected Consumers."

What were your favorite digital marketing links this week? What resources do you turn to?

Top 10 Reasons to Choose The Mobile Marketing Conference

With a plethora of mobile marketing conferences available out there, choosing the right one to invest in can be a daunting task.

Here are the TOP 10 REASONS why The Mobile Marketing Conference (TMMC) is the one conference you should attend:
1. ACTION-ABILITY. TMMC is the only event of its kind designed around action-ability – real world BRAND stories showcasing action and demonstrating value.
2. RETURN ON YOUR INVESTMENT. TMMC will show you how to leverage the mobile medium to build meaningful mobile experiences and convert mobile interactions to transactions.
3. WORLD CLASS KEYNOTES. The best keynotes deliver expertise you urgently need.
- Jeffrey Hayzlett, Celebrity CMO and Founder of THE HAYZLETT GROUP
- Professor Scott Galloway, Clinical Professor of Marketing, NYU STERN & Founder, RED ENVELOPE
- Allen H. Kupetz, Executive-in-Residence, CRUMMER GRADUATE SCHOOL OF BUSINESS AT ROLLINS COLLEGE & Author, THE FUTURE OF LESS
- Jason Tester, Futurist, INSTITUTE FOR THE FUTURE
4. MAKE POSITIVE CHANGE. Hear stories that will give you the inspiration and courage to make positive change. With speakers from: Gilt Groupe, Zappos, Gap, Starwood Hotels, JetBlue, Disney, Pandora, Turner Networks, Sunkist Growers, Capital One, Sony, The Weather Channel and more…
5. HANDS-ON WORKSHOPS. Participate in best in class workshops - “Developing Brand Building Apps to Last: Design, Information Architecture & Findability” and “Best Practices in Creating Mobile Websites”.
6. 3 CONCURRENT TRACKS. Concurrent tracks offer deep dives into the mobile medium and allow you to customize your entire experience:
- TRACK 1: Strategy
- TRACK 2: Mobile Experience & Engagement
- TRACK 3: Trends & What’s Next
What to see the full session descriptions? Download the brochure.
7. THE IIR DIFFERENCE. We’ve taken our leading event brands like FUSE, Shopper Insights, Future Trends, The Conference on Marketing and Youth Mega Mash Up and applied best practices from all of them to TMMC.
8. TANGIBLE TAKEAWAYS. All attendees will receive an Executive Summary which synthesizes key learnings from the event.
9. GET OUT OF THE BOX. Learn from experts in various industries to help you think outside the box.
10. NO COMMERCIALISM. Like all IIR events, TMMC will have no commercialism from the podium.

Designed for marketers, by marketers, it is the only event of its kind exclusively focused on marketing in the mobile medium. Harness the power of mobile marketing to further your brand’s reach and impact at The Mobile Marketing Conference. As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.


We hope to see you in Miami.
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group: http://linkd.in/y01QZT is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter at https://twitter.com/TheMMConference or on Facebook: http://on.fb.me/uFo6zi for conference updates and industry insider news.

How the Impending Facebook and Google Invasion Will Revolutionize MR

The Institute for International Research invites you to join us for a complimentary webinar, part of the 2012 Consumer Insights Webinar Series: Your resource for insights on the cutting edge.

Title: Objects in Mirror Are Closer Than They Appear
Speakers: Kevin Lonnie & Sean Holbert, KL Communications
Date: Wednesday, January 25, 2012
Time: 1:00 - 2:00 PM EDT

Presenters: • Kevin Lonnie, CEO & Founder, KL Communications
• Sean Holbert, Executive VP, Client Relations,

Register here.

About the web seminar:
This webinar will examine the opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, Neuromarketing, etc.) and offer recommendations/best practices on how to bring them into your research arsenal.

Over the next ten years, the MR industry will see its relationship with consumers evolve from respondents to participants. And we will best achieve this new collaborative relationship by weaving our research tools with the interactions provided us via social networking.

Attendees will learn about:

• Social Media Listening: How to integrate conversations about your brand into your traditional MR to validate findings and generate new hypotheses.
• Gamification: Survey designers will need to become survey engagers in that it will be as important to create an appealing fun environment as it will be to craft questions.
• CrowdSourcing of New Products/Services: Passionate customers don't want to just sit on the sidelines, they want to participate in the creation process.
• Neuromarketing: Learn what consumers really think about your new product/ad with a roadmap of firing neurons that words just can't equal!
• MROCs: No longer just one sided conversations. MROCs will evolve so that members largely determine the content, allowing clients to tap into the wisdom of their passionate customers.
• Mobile: Finally, we can capture customers in the moment of their purchase decision.
• The Impending Facebook and Google Invasion: Utilizing their massive proprietary database, these goliaths are well positioned to dominate our industry unlike anything we've seen before.


Register Now. After registering you will receive a confirmation email containing information about joining the Webinar. Sponsored by: KL Communications. Please mention your priority code: MWJ0015 – LIDISC

Mobile Marketing for The Travel Industry

January is a big month for the travel industry: with the holidays behind us, many consumers are dreaming of that getaway to escape from the long winter ahead. I see the evidence of this trend every day as my inbox fills up with sales and specials from various travel sites.

So, with this in mind, how should travel brands ramp up to 2012 marketing? Stephen Gates of Starwood Hotels & Resorts (who will be leading our workshop at The Mobile Marketing Conference "Best Practices in Creating Mobile Websites") recently shared the video interview below with mobithinking.com.

Starwood Hotels and Resorts is one of the world’s largest hotel groups focused on luxury brands, and Gates discusses here how Mobile and HTML5 allow Starwood to create a mobile brand experience that stays true to the unique personality of each of their brands.



Some key takeaways: Travelers are more likely to turn to mobile for information, as it is easier to access in a distant location than traditional internet.
Travelers are looking for largely utilitarian, transactional information (a reservation number or address) and are in a hurry to find it, make it easy to find this information via your mobile site.
Mobile provides an immediate conduit to your consumers while they are currently using your service, users largely access information via mobile while they are staying or just before.

Stephen also shares some ideas about how HTML5 will impact the future of Starwood's mobile presence. Head to mobithinking.com for more or to view their full series of mobile expert interviews.

Or, to hear more from Stephen Gates, join us this March at The Mobile Marketing Conference. Download the brochure to learn more about his workshop. Save 15% when you register with code TMMC12DIGITAL here.


P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

Learn How JetBlue, L’Oreal and Gilt Groupe are Using Mobile to Grow Their Business

Worldwide sales of mobile devices to end users totaled 428.7 million units in the second quarter of 2011, a 16.5 percent increase from the second quarter of 2010 (Gartner), which makes mobile one of the most popular mediums for you to connect, engage and sell to your consumers. How can you maximize these opportunities immediately?

Learn how to successfully leverage the mobile medium to build meaningful experiences and convert mobile interactions to transactions at The Mobile Marketing Conference (TMMC), March 19-21 at the Ganesvoort Hotel in Miami FL.

TMMC has gathered the leading consumer brands who are enjoying MAJOR success through mobile marketing: Google, Jet Blue, L’Oreal, Turner Networks, Conde Nast, Capital One, Gilt Groupe, CNN, Zappos, Taco Bell will present you with case studies and stories showcasing action and demonstrating value:
• Aligning mobile strategy with brand goals
• Allocating resources across the mobile channel
• Usage patterns and mobile behavior
• ROI & Measurement
• mCommerce & Payments
• Mobile Advertising
• Mobile Gaming
• And much more...

You will leave TMMC with information you need to keep your organization competitive in an always evolving mobile industry.

Download the brochure to see full speaker list and session descriptions.

If you are want to learn how to harness the power of mobile marketing to further your brand’s reach and impact you won’t want to miss The Mobile Marketing Conference. As a readers of our blog, we’d like to offer you an exclusive 15% discount. Register with code TMMC12DIGITAL here.

We hope to see you in Miami.
All the best, The Mobile Marketing Conference Event Team

P.S. Join our social media community! Our new LinkedIn Group is a place to share expertise and brilliant ideas on anything mobile marketing and you can also follow us on Twitter or on Facebook for conference updates and industry insider news.

"Running The Gauntlet" in 2012

It's 2012 and we're back to blogging some of our favorite digital marketing content. Today we wanted to send out a special "Congrats" to "Celebrity CMO" Jeffrey Hayzlett, who will be chairing our upcoming event, The Mobile Marketing Conference.

Hayzlett's new book "Running the Gauntlet" is out today! Click through here for more info. You can also follow his blog The Change Agent, for content like the video below.



For more about The Mobile Marketing Conference, join our communities:
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