We're about to step away from the keyboard for a bit here at the Digital Impact Blog to have an unmediated holiday season. I'm not sure that I agree that "Google [is] Making Us Stupid," but taking time away from normal activities has been shown repeatedly to increase creativity. Most recently, researchers at the University of Kansas and University of Utah tell us all to go take a hike.
In the meantime, December is the time for year end best-of lists and reflection. As our official "look back," here are our top 5 posts from 2012. Browse
through and see what you may have missed during a busy year, and as
always, let us know what you think!
Our number one most popular post in 2012 was the announcement of our webinar with Jeffrey Hayzlett,"Driving Change with Mobile Marketing Strategies." If you missed it, catch the recorded webinar here.
Also popular from our coverage of The Mobile Marketing Conference was "What's your Digital IQ?" featuring 5 digital brand predictions for 2012.
Rounding up the list are: a feature on Gilt Groupe, our "Community Manager Appreciation Day" post and the recap of our Mobile Marketing expert panel featuring Carrie Chitsey, CEO, 3Seventy, Joseph Cox, President, VMBC and Brent Drake, Vice President, Sales & Marketing, Best Fit Mobile & Marketing.
What were your favorite posts from
this year?
To submit guest posts or content ideas for 2013, you can contact me, Michelle LeBlanc, at meblanc@iirusa.com
Happy holidays from the Digital Impact Blog team!
Michelle LeBlanc is a Social Media Strategist at IIR USA with a
specialization in marketing.
Tuesday, December 18, 2012
Friday, December 14, 2012
Next Week: Winning the Brand Share Battle - Complimentary Web Seminar
In association with TNS, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.
Winning the Brand Share Battle
Tuesday, December 18, 2012, 1:00 PM - 2:00 PM (ET)
Presenter:
• Kirsten Zapiec, Senior Vice President, TNS
Reserve your Webinar seat now at: https://cc.readytalk.com/r/3qpxf2cfysqj
Please mention priority code: MWJ0022BLOG
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands - where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities - and the best ways to deal with each of them.
Register Now: https://cc.readytalk.com/r/3qpxf2cfysqj
After registering you will receive a confirmation email containing information about joining the webinar.
This webinar is sponsored by: TNS
Tuesday, December 18, 2012, 1:00 PM - 2:00 PM (ET)
Presenter:
• Kirsten Zapiec, Senior Vice President, TNS
Reserve your Webinar seat now at: https://cc.readytalk.com/r/3qpxf2cfysqj
Please mention priority code: MWJ0022BLOG
Traditional research methodologies are fundamentally flawed. The industry relies on incomplete models that fail to reflect what people actually do, and fail therefore to give marketers a true understanding of what is happening to their brands - where the growth opportunities lie and when a brand is at risk.
To provide marketers with clear direction for profitable brand growth, research must better reflect how people make decisions. It must acknowledge that human beings are often indecisive, inconsistent and their spending patterns shift constantly for many reasons.
Using real examples from a global TNS study, The Commitment Economy, Kirsten Zapiec, Senior Vice President at TNS, will show you how to identify the biggest growth opportunities for your brand. They will reveal the three main marketing levers that prevent companies from taking advantage of these growth opportunities - and the best ways to deal with each of them.
Register Now: https://cc.readytalk.com/r/3qpxf2cfysqj
After registering you will receive a confirmation email containing information about joining the webinar.
This webinar is sponsored by: TNS
Wednesday, December 12, 2012
Nate Silver Shares His Insights into Reliable Forecasting & Data-Based Predictions
Last month, Nate Silver, Founder, FiveThirtyEight.com and Author, The Signal and The Noise, made history as he used innovative analyses of political polling to predict the winner of the presidential election.
And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.
As Nate has proven, it's not about looking to see what happened, it's about predicting what will happen in the future. It's about delivering foresight, not just insight. It's about connecting ideas to data to culture to the future of your business and this, is the real data revolution.
Nate will share insights into data-based predictions that underpin a growing sector of critical fields, from political polling and hurricane watches to the stock market and even the war on terror.
That means it's important to ask - what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted - and what can't?
Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.
Win a Meet & Greet with Nate Silver
Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!
Exclusive Early Bird Savings for The Future of Consumer Intelligence Event - Register by December 21st & Save $700 off the standard & onsite rate
The Future of Consumer Intelligence unites the industry's most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah's Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.
The Future of Consumer Intelligence 2013 is still in development - stay tuned in the next few weeks as we reveal the full agenda.
And now we welcome him to the speaker faculty of The Future of Consumer Intelligence.
As Nate has proven, it's not about looking to see what happened, it's about predicting what will happen in the future. It's about delivering foresight, not just insight. It's about connecting ideas to data to culture to the future of your business and this, is the real data revolution.
 |
| Nate Silver |
That means it's important to ask - what kind of predictions can we trust? What methods do the most reliable forecasters use? What sorts of things can be predicted - and what can't?
Nate will take us on a tour of modern prediction science, uncovering a surprising connection among humility, uncertainty and good results.
Win a Meet & Greet with Nate Silver
Register today and secure your spot to hear from Nate at The Future of Consumer Intelligence. Plus, the first 25 people to register will be invited to attend an exclusive meet and greet with Nate Silver!
Exclusive Early Bird Savings for The Future of Consumer Intelligence Event - Register by December 21st & Save $700 off the standard & onsite rate
The Future of Consumer Intelligence unites the industry's most forward-thinking leaders to share insights, tools and skills needed to translate behavioral information into business opportunity. Hear best practices from: FedEx, General Motors, Harrah's Entertainment, Intel, Logitech, Mastercard, Starwood Hotels & Resorts and more.
The Future of Consumer Intelligence 2013 is still in development - stay tuned in the next few weeks as we reveal the full agenda.
Registration Information:
Thank you for your reading! Mention your DI Blog VIP Code FOCI13BLOG to receive 15% off the standard and onsite rate.
Online: http://bit.ly/W0l9qz
Email: register@iirusa.com
Phone: 888.670.8200
Monday, December 3, 2012
Why are businesses still hesitant to adopt mobile?
Last March at the Mobile Marketing Conference, we heard from leaders in a variety of industries; healthcare, travel, and retail to name a few. In June 2012, Mashable reported that the restaurant industry was leading in mobile adoption.
This morning, in an article about the legality of cab-hailing apps like Uber, Daniel Sperling, a professor of civil engineering and environmental science and policy at the University of California, Davis, and director of its Institute of Transportation Studies was quoted as saying:
Vote in this poll to share your thoughts:
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com
"DudaMobile [found that] restaurants and food services from pizzerias and bakeries to food trucks take 28% of the total percentage of small to medium-sized businesses that have a mobile-friendly site.
This category is far more advanced than other industries looking to reach out to smartphone users, including professional services such as locksmiths and attorneys (16%), health and wellness including spas and salons (10%), travel and tourism such as hotels (8%) and automobile/transportation (6%). Retailer was number six on the list (5%) for small to medium-sized businesses."Given the frequently local nature of mobile search, it makes sense for restaurants to immediately see the benefit of mobile adoption. Yet these numbers still seem extremely low across the board given that "there are now more than 1 billion smartphones in use worldwide." Are companies not feeling the pressure to innovate on mobile?
This morning, in an article about the legality of cab-hailing apps like Uber, Daniel Sperling, a professor of civil engineering and environmental science and policy at the University of California, Davis, and director of its Institute of Transportation Studies was quoted as saying:
“Transportation has been one of the least innovative sectors in our society...When I look at these new mobility companies coming, where they’re using information and communication technology, at a very high level it’s long overdue and should be embraced with open arms.”From my point of view, yes, it is long overdue, and not just amongst transportation, but across industries. So why is mobile adoption amongst businesses so slow in coming? We've seen time and again the value of mobile across industries: why are businesses still so hesitant to adopt mobile?
Vote in this poll to share your thoughts:
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com