The World's Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of connections made and best practices shared was legendary... it truly was the "World's Best Insights Event."

Now, we'd like to introduce you to the newest addition to the TMRE family, The Media Insights & Engagement Conference, developed with the same commitment to quality and dedication to driving the industry forward.

The Media Insights & Engagement Conference will unlock new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. Program highlights include:

• 9 World-Class Keynotes Take the Stage, including:
o Elizabeth Ellers, Executive Vice President, Corporate Research, Univision Communications
o Tom Ziangas, SVP Research, AMC Networks
o Jack Wakshlag, Chief Research Officer, Turner Broadcasting Systems
o Jeffrey Graham, Global Ad Research Director, Twitter
o Fred Leach, Head of Measurement Research, Development & Partnerships, Facebook

• 35+ Sessions to Choose from, giving you the power to create your own agenda. Choose the sessions YOU want to learn more about, and move freely between the 3 concurrent tracks as much as you like

• 40+ Cross-Industry, Media Insights & Engagement Experts share best practices and what's on the horizon from our industry. Hear from A+E Networks, Netflix, Redbox, Warner Bros., AMC, Viacom, Time, WE tv, National Geographic, ESPN and more

• 0 Commercialism from the Platform

And much more. Download the brochure for the complete agenda and session descriptions.

Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom

Doesn't it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular TV show was a tradition and a marketer's dream.

Now, the whole family might gather for appointment TV - but with second and third screens at the same time. Understanding how people consume media and what opportunities lie in translating these understandings into new innovation is what the future is all about.

The Media Insights & Engagement Conference is about unlocking new insights to drive growth and influence smarter decision making, specifically as it relates to media engagement. You'll hear how:

• A+E Networks is using a management tool to analyze total video consumption on TV, VOD, SVOD, DTO, and digital websites/apps

• A new, innovative approach to research provided marketers at AOL with insights into consumers' multiscreen behavior and advertising effectiveness

• Qualitative and quantitative sources helped AMC grow their audience watching multiple programs on the network

• National Geographic Society is inspiring the next generation of explorers through new media outlets

• Sophisticated data synthesis techniques have armed content marketers at Viacom Media Networks with tools to craft more fact-based promotional strategies

And much more. Download the brochure for the complete agenda and session descriptions. Mention MEDIA14BLOG and save 15% off the standard rate on your pass.

Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences

Just last week, Twitter announced a big "big partnership with the NFL, which will bring video highlights and other content from America’s most popular sport to the social network."

According to All Things Digital, "the pact is one of Twitter’s Amplify deals, which let TV programmers distribute short video clips, preceded by even shorter video ads, on the service. Both Twitter and the programmers are able to sell the ads, and share the revenue".

Now, we've been lucky enough to chat with Alicia Z. Rankin, Director of Research and Fan Insights, National Football League, on several occasions and we would like to recap what she's shared:

In How Fan Data is Enhancing the NFL Gameday Experience, Alicia spoke about innovating and differentiating the onsite game experience from the television experience to ensure that one doesn't cannibalize the other. Factors like lack of wifi in stadiums and other at home comforts make it challenging to get fans to the game but the NFL is really invested in changing the experience to offer things like a referee or locker cam that fans at home don't always have access to.

She goes into the experience and insights in the lecture below:


Last year, when we revisited Alicia, she encouraged researchers to understand the business they're doing research for as best they can then bring actionable insights to teams that fit their customer database. View the chat entire below:

 

You may remember we talked to her a couple of years back about "the different segmentation challenges that take shape for the NFL and some of the things they do to address those issues.

Download Alicia's podcast here.
Download a transcript of the podcast here.


ABOUT THE AUTHOR

  Formerly a senior copy editor at Thomson Reuters, a research editor at AOL,  and a senior web publicist at Hachette Book Group, Valerie M. Russo is editor at large of The Front End of Innovation Blog, The Market Research Event Blog, The World Future Trends Tumblr, the Digital Impact Blog, and also blogs at Literanista.net. She is the innovation lead and senior social media strategist for the Marketing and Business Strategy Division of the Institute for International Research, an Informa LLC., and her poetry was published in Regrets Only on sale at the MOMA Gift Shop. Her background is in Anthropology and English Literature. You can reach her at vrusso@iirusa.com or @Literanista.

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