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Execution: The Difference Between Innovation Failure and Success

Execution: The Difference Between Innovation Failure and Success

Execution. That one word is more often than not the difference between innovation, failure and success. It sounds simple enough. But the re...

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Introducing The 2014 Media Insights & Engagement Conference

Introducing The 2014 Media Insights & Engagement Conference

The producers of The Market Research Event and Shopper Insights in Action are proud to present you with the newest addition to our researc...

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"Multi-Screen Living" - It's not going to be easy

"Multi-Screen Living" - It's not going to be easy

Our creative director here at IIR, recently created this opus to Multi-Screen Living and pointed our attention to Nielsen Research: Mobile c...

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The State of Social TV and the Second Screen

The State of Social TV and the Second Screen

On the slidedeck, The State of Social TV and the Second Screen shared by Shayna Blumenthal, Marketing and Social Media Consultant, she offer...

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