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Are Super Bowl Commercial Slots Worth $4.5M?

Are Super Bowl Commercial Slots Worth $4.5M?

The annual Super Bowl has come around again and much of the pre-game excitement is not only about w...

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Twitter Could Increase TV Premiere Audience Sizes

Twitter Could Increase TV Premiere Audience Sizes

For millions of media companies, the fall TV season is critical and can be stressful. Networks and ...

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A Personal Message from Clay Collier, The Media Insights & Engagement Conference

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we're going in 2015. The changes have...

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The Impact of Mobile Viewing on Sports Networks

The Impact of Mobile Viewing on Sports Networks

The 2015 College Football Playoffs on New Year’s Day saw the cable TV viewing records be beaten no...

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Earn a FREE Pass to The Media Insights & Engagement Conference - Become a Guest Blogger

Earn a FREE Pass to The Media Insights & Engagement Conference - Become a Guest Blogger

Earn a complimentary all-access pass to  The Media Insights & Engagement Conference 2015 by serving as a Guest Blogger at the event. A...

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NBCUniversal Encourages You to “Watch TV without a TV”

NBCUniversal Encourages You to “Watch TV without a TV”

Looking to drive interest in its growing TV Everywhere products, NBCUniversal has recently launched...

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