Community 2.0 Conference is underway

Mzinga CEO Chairman Barry Libert just left the stage here at the Red Rock Casino, Resort & Spa, having officially kicked off Day One of the Community 2.0 Conference.

Barry set the tone for the event by reminding the crowd that community really isn't new; rather, it's been around since the age of the Bible (user-generated content) and Jesus Christ (social networker).

And today? Community affords companies a world of opportunity for companies to connect with their customers.

"Profound communities, pervasive communities … is what every business is about," Barry said.

Charlene Li is up next.