What is True Networking?

I came across this great guest post on Mashable written by Marion Freijsen and Adrie Reinders, authors of “The N Factor: How Efficient Networking Can Change the Dynamics of Your Business” Both authors go on to discuss how networking is imperative to the success of career minded people and entrepreneurs of the future.

People are meeting each other in person less frequently and are instead meeting each other online. True networking is not simply handing out business cards at events or adding hundreds of people to your network on Facebook or LinkedIn, the real advantage comes when your connections help you further your advancement and knowledge. The author offers some great advice here. Select about 10 people that you’d like to meet with at the Community 2.0 Event, and then find out as much as you can about these people. This will aid in starting the conversation as well as impress them.