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Thursday, April 23, 2009

First Time Blog Readers

First impressions are important in person and the same concept rolls over to blogs as well. Here are some tips I came across post in ProBlogger that highlights what you can do to do some analysis of first time impressions of your blog. First you'll need a co-worker, friend, or family member who hasn't seen your blog yet. Second you'll have to you'll need to have a computer in front of your test subject and ideally you would have to be in the same room. While your friend is surfing the blog for 4-5 minutes you can monitor how they use your blog.
  • How do they navigate?
  • Where do they click?
  • What do they pause to read?
  • What do they skip over?
  • What areas of the blog do they seem most drawn to
Once they've finished surfing you can ask them about their overall impressions and experiences
  • What were their first impressions?
  • What did they first think your blog was about when they arrived at it?
  • Did they find it easy to read/navigate/understand?
  • What did they ‘feel’ when they first arrived at your blog?
  • What suggestions do they have on how you could improve your blog?
  • What questions do they have having surfed your blog?
  • What words would they use to describe the design?
  • What are the main things that they remember about your blog 10 minutes later?
  • What suggestions do they have from a user perspective?
Definitely some worthwhile tricks to analyze how someone navigates in your blog for the first time.

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