Translating brand webpages to online communities

At CRM News, they look at how many brands are trying to convert their static brand pages into interactive online communities that can foster an environment for their users as well as bring in great amounts of market research. By providing message boards and participate with the fans of the products, instant communication can provide feedback that is currently unattainable in modern focus groups. Although adoption of these webpages has been slow, there is an increasing trend to build powerful online communities. Read the full article here.