Common objections to social media in large companies

Doug Lacombe at the Vancouver Sun recently spent some time working with companies to figure out why they weren't using social media, and what their objections were.

According to the article, many of the common objections to using social media are:
1. Our audience isn’t on social media

2. I don’t have time or resources to deal with social media

3. People will say mean things about us
4. IT says it’s a security risk

Have you heard these objections in your company? I firmly believe that stance #1, our audience isn't on social media, is false, and can be proved. After all, the fast growing segement using social media is older adults.