We’ve published a lot of interesting, innovative, and
inspiring blog posts about digital impact and media insights this year, so we
wanted to take a moment to look back on the most popular posts of 2014. Here are
the topics our readers enjoyed the most this year:
GfK’s
SVP of Media & Entertainment On How Viewing Devices and Services Impact
Audience Measurement: We sat down with David Tice, senior vice
president, Media and Entertainment at GfK Custom Research, to discuss how
the explosion of devices and services for viewing is impacting audience
measurement. According to Tice, the two screen environment has made it easier
for people to see an advertisement on TV and then go onto their smartphone or
tablet and visit the website if they are interested. And, this in turn, has
been really helpful to advertisers. “People’s use of television, whether
it’s younger or older folks, hasn’t changed a lot. What’s changing is the
source of what they are watching,” he said. ‘In the past it was your broadcast
or cable networks, now people are using their TV sets to watch Netflix, Amazon
or Hulu, because they want to use that bigger screen, that better quality sound
than just watching it on a laptop or a tablet.” To read the full post, click
here.
TV
is a Key Player in The Future of Media Planning: The Television has
been homes for over 60 years and it's still not time it out just yet. Thanks to
the drastically changing ways we consume content these days, TV advertising is
at a crossroads: advertisers are now planning integrated TV and online video
advertising campaigns. Today, TV is one of the fastest-moving areas of
advertising, with new campaigns aiming to capture the massive opportunity of
linear TV, smart-TV, and online video viewers. Advertisers are looking for
holistic campaigns that capitalize on the opportunities of engaging with
consumers across multiple screens. To read the full post, click
here.
10
Things You May Not Know about Binge Watching: Binge watching has become
a new norm and the negative connotation of a "couch potato" is fading
along with the term itself. The term came from Urban Dictionary and used to
refer to watching a TV series on DVD in succession. Now the term has changed to
include watching online on sites such as Netflix or Hulu for days on end. Earlier
this year, Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us,
"binge and TSV will continue having an impact on networks. The
overall time it takes to gauge a show or network’s performance no longer fits
into a 3 or 7 day window." To read the full post, click
here.
World
Cup With a World Problem: Illegal Streaming: The 2014 World Cup started
in the middle of June and ended on July 13th. This was to be a memorable World
Cup not only for the play on the pitch but for the illegal streaming as well.
It is estimated that 500,000 people watched the Russia vs. Belgium game
illegally. While this number was high, the more important games had even more
viewers. Even though there were legal live streams viewers still watched
illegally. According to a poll by The Washington Post, one in five watchers
went on "some shady website." To read the full post, click
here.
Report:
Mobile Technology is Transforming the Face of Creativity and Design: The
New Creatives Report, a U.S. survey of more than 1,000 creative professionals
and 500 students in creative disciplines, found that 77 percent of creatives
believe change within the industry is happening rapidly, with two-thirds
expecting their role will be significantly different within three years. Additionally,
87 percent of those who create mobile content believe doing so has had a
positive impact on their work. “Creatives are going mobile, and this means a
sea change for the creative process,” said David Wadhwani, senior vice president
and general manager, Digital Media Business Unit at Adobe. To read the full
post, click
here.
Technology
is Changing How We Understand the World: Magnus Lindkvist, Trendspotter &
Futurologist, discussed how technology is not only changing how we do things,
but also how we understand the world, business, and people as well as the
emerging space of marketing science. According to Lindkvist, technology is
changing how we do things and how we understand the world, business, and people.
It visualizes the fringes of society in a new way. Before, the mainstream was
dominant by its strength in numbers, but in the ‘thoughtsphere’, a Minnesota
flute tribe or Namibian upstart company can have the same perceived presence as
a king or queen. To read the full post, click
here.
Best
Use of Social Media for Television: The finalists for the 2014 Shorty
Awards are in and here's a look at the finalists in the Best Use of
Social Media for Television. Candidates were chosen by examining the best TV
Show Twitter accounts that share updates, behind the scenes videos,
commentaries and even some insight to future episodes and connect and engage
with their fans. We took a closer at the Finalists, how they use social media
and their accomplishments. To read the full post, click
here.
Social
Television: How Social Media Changed The Way We Watch TV: Social media
has revolutionized the way we watch television. In the past few years, social
media and Internet usage around the world has skyrocketed. Despite initial
fears from some professionals in the TV industry who wondered if social media
and the web would drastically reduce the amount of time people might spend in
front of their television screens, the television industry has actually been
able to effectively adapt to meet the needs of today’s social-savvy viewers. In
fact, more Americans—and more of the world—are now turning to their TVs to
watch shows and programs that offer unique, socially integrated viewing
experiences. To read the full post, click
here.
HBO
Research Director Tackles Cross-Platform Media Consumption: Jason Platt
Zolov’s daily grind as market research director at HBO would probably overwhelm
anyone who isn’t comfortable making sense out of uncertainty. But that’s the
nature of media research today: Platt Zolov manages to deliver reliable
insights under challenging market conditions using less than perfect source
materials. In a recent interview, Platt Zolov discussed some of the obstacles
he faces and how he’s addressing them. “Multi-platform usage is really one of
our biggest issues,” Platt Zolov told us. To read the full post, click
here.
DirecTV
LatAm Audience Researcher Eyes Insights Partnerships: DirecTV Latin
America Audience Research Director Luiz Duarte—credited with introducing set-top
RPD as a syndicated product in 2010—is eyeballing insights partnerships with
some big names. Duarte has made a name for himself as a savvy innovator in
industry circles, notably by building commercially available ratings services
at subscription viewing providers (ex. TiVo StopWatch). Now he’s looking to
take the DTH digital giant’s data to the next level by collaborating with other
sources, including less traditional media. “The Holy Grail of media data is the
single-source panel,” Duarte told us. To read the full post, click
here.
About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. Amanda is the Editor at Large for several of IIR’s blogs
including Next Big Design, Customers 1st, Digital Impact, STEAM Accelerator and ProjectWorld
and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
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