Tuesday, May 5, 2015

We’ve Moved to a New Blog!

The Digital Impact Blog is now part of The Market Research Blog – an editorial hub for all things market research and consumer insights.

The Market Research Blog delivers unique information and perspectives from the best and brightest in research every day, and is devoted to advancing the research profession and careers of market researchers. We will continue to feature specialized media and digital insights content on The Market Research Blog every week.

Check out our latest posts here.

For any questions about our blogs or inquiries about submitting guest posts, please contact Amanda Ciccatelli at aciccatelli@iirusa.com

Happy reading!

The IIR Editorial Team


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Monday, March 30, 2015

Uncover Google’s Impact on Market Research at InsighTech

"The biggest disrupting factor in market research is the emergence of behavioral data." - Joris Merks-Benjaminsen, Head of Digital Transformation, Google

Will behavioral data replace the need for 'classical' questionnaire based research? Or for qualitative research? According to a recent interview with Joris Merks-Benjaminsen, Head of Digital Transformation at Google, behavioral data is good at uncovering the 'what', but not so good at delivering the 'why'. It's a combination of the more traditional quantitative and qualitative data sets, blended with behavioral data that delivers deeper insights into consumers.

Click here to read InsighTech’s exclusive interview with Joris: http://bit.ly/1Bpb09r

As researchers, we know that traditional research methodologies alone are not enough. But how can these new methodologies and technologies be successfully implemented into your existing processes? Joris will share during his keynote Digital Transformation for Data Driven Professionals at InsighTech, taking place May 4-6th in San Francisco.

Innovations in Research Methodology & Technology
May 4-6, 2015
San Francisco, CA

Click here for more on Joris’s participation at InsighTech: http://bit.ly/1EVLsmf

Mention code TECH15LII & Save $100 off the current rate. Register today: http://bit.ly/1EVLsmf

We hope to see you in San Francisco!

The InsighTech Team

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Thursday, March 12, 2015

Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling

Last month at the Media Insights & Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of their peers, A&E’s Julya Fridman, Vice President, Business Development & Distribution Analytics and Duane Varan, CEO, MediaScience walked away the winners.

If you weren’t able to join us onsite, or if you had to catch an early flight, we’re happy to bring you the full presentation: “Not So Fast: The Benefits of Fast Forwarding Disabling” on Friday, March 20th at 1:00 PM EST.

Reserve your seat now: http://bit.ly/1w7IWeC

Video-On-Demand (VOD) has emerged as a key platform for program monetization by networks and distributors. Although there are clear benefits of disabling fast forward for advertisers, it was not clear what the potential consequences would be for programming and distribution. If disabling fast forward, for example, resulted in viewers having a less engaging program experience or being less likely to use VOD for future viewing, than any potential gains for advertising would be compromised. A&E Networks needed to form their own strategic position on the issue, and commissioned MediaScience to help inform that position.

In this webinar, you’ll hear how A&E and MediaScience worked together to:

·         Demonstrate the potential value to advertisers of disabling fast forward in terms of improving ad impact (i.e. evaluate value to advertisers)
·         Determine whether disabling fast forward had any adverse consequences for viewers in terms of the program viewing experience (i.e. evaluate potential cost to programming)
·         Determine whether disabling fast forward would have any adverse consequences for distributors, such as reducing likelihood of using VOD in the future (i.e. evaluate potential costs to disruptors)
·         Explore whether patterns observed in response to the above three objectives were similar for normal viewing vs. interrupted viewing (where viewers see a part of a program, then return later but are forced to start at the beginning of the program again because their spot in the program is not bookmarked. 

To reserve your spot, register here: http://bit.ly/1w7IWeC

We hope you enjoy the presentation!

The Media Insights and Engagement Conference Team

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Tuesday, March 10, 2015

The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech

Technology is having a profound effect on the state of your industry.  When it comes to staying ahead of the curve, timing is everything. Technology is revolutionizing the way we understand and engage with customers more rapidly than ever before. Understanding the impact of technology on how to gather data and curate insights has become a critical part of our job.

From the producers of The Market Research Event, InsighTech will address not only new innovative ways to deploy mainstream methodologies AND present emerging technologies likely to disrupt our industry even further. You'll hear how companies like Orbitz Worldwide, Google, LinkedIn, Twitter, Clorox, Unilever and more are pairing new technologies with existing methodologies to deliver quality insights.  Our dual approach ensures you will be able to apply what you learn immediately and prepare for the future.  Having a holistic view of the consumer is the key to brand loyalty. 

Innovations in Research Methodology & Technology
May 4-6, 2015
San Francisco, CA

Leading market researchers are gathering at InsighTech , May 4-6 in San Francisco, to address the major trends and critical developments in technology and how they are revolutionizing the way businesses understand and engage with their customers.  Download the brochure: http://bit.ly/188ibM3

Learn best practices for gathering insights into digital consumer behavior from our distinguished speakers:

·         Digital Transformation for Data Driven Professionals
Joris Merks-Benjaminsen, Head of Digital Transformation, Google
·         The Future of Market Research
Robert Moran, Partner & Global Head, Brunswick              

·         Insight title and Eye Tracking & Virtual Reality Stores
Andrew Smith, Director, Marketing Research, The Hershey Company

·         Finding Your Future Customers
Tamara Carleton, Ph.D., CEO & Founder, Innovation Leadership Board LLC
William Cockayne, Ph.D., Strategic Foresight & Innovation, Stanford University

And many more!

Download the all new conference agenda: http://bit.ly/188ibM3

A curated mix of case studies, high-touch tech demos, and off-site excursions will provide you with a completely updated toolbox of more efficient and effective strategies to understand your consumers and your markets. 

Join other executives looking to stay ahead of the curve. 

Mention code TECH15BL & Save $100 off the current rate. Register today: http://bit.ly/188ibM3

RSVP to the event: http://bit.ly/18fYORR

We hope to see you in San Francisco!

The InsighTech Team


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Wednesday, March 4, 2015

Digital Improves Patient/Doctor Relations

Digital impacts on consumer insights have grown more vital in improving customer inclusion. Disruptive innovations are becoming paramount to improving consumer experience. These innovations span a wide variety of fields and a recent system has been introduced to the healthcare industry that has revolutionized patient involvement, physician time management and the health of patients.

Collabobeat, the brainchild of Italian entrepreneur Floriano Bonfigli, is a system designed to share doctor’s notes with their patients. The patient then can use the system to see what the doctor recommended when home in case they had either forgotten or weren’t clear on what was instructed. In the US alone, billions of dollars are wasted due to patients not following their doctors instructions. Thousands of patients become ill or potentially worse as a result.

The system has been trialed at 3 American hospitals involving 100 physicians and 10,000 patients. The results in general showed a huge success for the system. It was found that there was a 70 percent increase in patient medical adherence which leads to improved results in patient recovery. The results also showed that 92 percent of the doctors spent less time addressing patient’s questions outside of consultations. This platform for increased connection with the patient helps to give them a sense of involvement and empowerment. It stops information from the physician getting lost in translation as the ability to comment on and reread doctors notes means less of a chance for the patient to get instructions wrong, thus not putting themselves in harm’s way.

The system will be integrated into other software that is already utilized in the healthcare industry. The merging in of the system allows patients in time information at their fingertips that allows for a better relationship between patient and doctor. A strong relationship between industry and consumer is important in making the service feel more personal to the consumer.

Innovations like these show the greater need for consumer interaction that will improve experiences across industries. Better physician and patient relationships can translate into other fields such as retail whereby increasing the amount of information that is available for the consumer helps with their decision making and thus giving them a better retail experience.

Information is key to improved customer insights and digital impacts are increasingly improving the way in which industries and consumers interact. Personalization is key to making the customer feel more involved and having as much knowledge as possible about what they need. In a world that is becoming increasingly mobile and interconnected, digital innovations are becoming more important for the future of consumer insights.

About the Author: Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the industry including social media, marketing analysis and media. He is a recent graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN as a marketing assistant on events such as the World Architecture Festival, World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.

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