Monday, August 25, 2014

Inside the Annual TMRE EXPLOR Award and NGMR Disruptive Innovator Award

TMRE 2014 is a proud host of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator Award, which recognize outstanding and innovative work in the market research industry today.  I recently sat down with Tom Anderson, Managing Partner, Anderson Analytics – OdinText and Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), discuss the awards and why TMRE keeps them coming back.

So, where did these prestigious awards begin?

Back in early 2007 The Next Generation Market Research networking group was founded - the first market research group of its kind created to address the stagnant slow moving situation at the time. The group mission stated, ‘The market has changed, the customers have changed, why should consumer insight be the same?’ 

“Initially, it was a group for those of us who wanted to use more advanced analytics and work across different and larger data,” Anderson explained. “As time went on, and everyone started talking about ‘Innovation.’ the group actually played quite a different role as well. Many of the members are very senior and experienced research folks, and while welcoming new techniques and methods from the data and text mining fields for instance, we also wanted to vet these new techniques being suggested to make sure they were methodologically sound and actually useful.”



Today, with more than 20,000 members, NGMR remains a resource for these types of discussions, and NGMR Disruptive Innovator Award celebrates not just Innovation for the sake of Innovation, but Innovation that truly is disruptive.  The award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year's winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session.

“This is an award by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field,” said Anderson.

For the past 15 years, EXPLOR has been a showcase for research innovation, highlighting some of the best research in our industry. According to Miller, over the years the winner has been an approach that was ahead of its time, but they would eventually embrace – such as insights gathered through a mobile diary.  Other times it highlighted groundbreaking work that was meaningful to the client but that hasn’t become mainstream – such as assessing consumer behaviors using GPS enabled shopping carts.  “In all cases, EXPLOR gives us exposure to great research creativity, and generally a glimpse of things to come,” he explained.

Today, The EXPLOR award recognizes breakthrough innovation in technology as applied to market research.  This award is a case study competition, so it highlights a real-world research problem and solution.  According to Miller, case studies must be formed around a client-driven business problem, then demonstrate how the client and supplier team applied new techniques to deliver insight.  So, EXPLOR is less about using a cool new tool, and more about how innovation solved an important problem for a client organization. This year's winner will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. This year, the EXPLOR Award is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward it, but they also realize that the word “Disruptive Innovation” can mean a lot of different things, and they can’t really tell how disruptive something will be until it’s been around for a while. They favor individuals and companies that have demonstrated that they can be useful and widely adopted, but also like to see brand new software and methods and try to give them the benefit of the doubt while scrutinizing them under the methodological lens.

So, what does winning one of these prestigious awards mean for a company or an individual? There are many nominations each year, so even being selected as a finalist is something to be proud of, according to Anderson. “In a competitive industry such as this, it’s obviously beneficial to point to an award like NGMR as a sign of distinction. Last year a prominent market research blogger even referred to the NGMR award as ‘The Nobel Prize of the Marketing Research Industry.”

People are always thankful EXPLOR provided them an opportunity to share their passion about a tool or technique, or their company as a whole, according to Miller. “The award can call attention to very deserving employees to help them advance their careers, but at the end of the day I know these people are more driven by their passion around innovation – and the desire to do things that have never been done.”

For this year, nominations are open and Anderson and Miller have already received a couple of interesting submissions. Unfortunately, most submissions come in during the final week, which does not give them any time to request additional information from an applicant if needed. If you are considering applying, you are encouraged to apply early.  Additionally, the committee members each evaluate and rate several submissions, so they also encourage visuals or videos etc. if available. 

“The hardest thing is selecting one single winner in one of our three categories, when there are two or three individuals or firms that are close,” explained Anderson. “That’s why we do encourage people to resubmit the next year. We have had winners who won the third time/year around!”

Two things excite Miller about the EXPLOR award on an annual basis. “First, I really enjoy discussing with the judges all of the creative applications people are using in our business today.  It’s always a broad array of techniques used to address a variety of business problems, which is fascinating,” he said. “Second, and more importantly, it’s really exciting to see the winning team receive recognition for the great job they’ve done.  Generally there is some risk-taking involved as they’ve applied creativity to solve a problem, so it’s great to see their work validated and their efforts rewarded.”

Each year Anderson participates in TMRE because to him, TMRE is the largest marketing research event with the biggest key notes and venue, which has continued to be the logical home for The Nobel Prize of Marketing Research.  In addition, the post award break out session with the winners, which this year will be moderated by a known industry disruptor and entrepreneur, Kristin Luck, President & CMO at Decipher and founder of WIRe (Women in Research).  

According to Miller, TMRE is a great forum for the EXPLOR Awards because it brings together the highest caliber client and provider-side researchers. 
He added, “These folks are the change agents in their organizations who can benefit from exposure to leading-edge research innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our industry forward in this way.”

All EXPLOR Award and NGMR Disruptive Innovator Award entries must be received by September 8, 2014. For award submission details, click here: http://bit.ly/1pxBUKR

To register for TMRE 2014 this October in Boca Raton, FL click here: http://bit.ly/XM1S2P


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 


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Tuesday, August 12, 2014

Your Exclusive Look at The Media Insights & Engagement Conference Speaker Line Up

Earlier this year, The Media Insights & Engagement Conference broke records with its inaugural event, uniting hundreds of research and insights professionals across the media industry. In 2015, The Media Insights & Engagement Conference will be your industry's meeting place to explore new opportunities with insights-rich decision making.

Download the 2014 Executive Summary for a look at what you can expect at The Media Insights & Engagement Conference 2015: http://bit.ly/1yrb5Zt

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

Introducing The Media Insights & Engagement Conference Keynotes to Date:

ROI for Social Media Marketing
B. Bonin Bough
VP of Global Media &
Consumer Engagement
Mondelez International

Build Habit Forming Products
Nir Eyal
NirAndFar.com
Author, Hooked: How to Build Habit-Forming Products   

Making Data More Meaningful
Charles Kennedy
Former EVP, Research & Insights,
NBCU Cable
Entertainment Group

PLUS groundbreaking thought-leadership covering Cross Platform Measurement, Research & Insights, the Future of Content, the Changing Face of America, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and more, from:
  • Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
  • Dave Kaplan, VP, Bravo Media Research, NBCUniversal
  • Jake Katz, VP, Audience Insights & Strategy, Revolt TV
  • Tony Marlow, Head of Category Insights, Yahoo!
  • Stephanie DiVito, Director, Audience Research, ESPN
  • Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • Graeme Hutton, SVP, Group Partner, Research, Universal McCann
  • Karen Ramspacher, SVP, Research and Insights, Participant Media
  • Ashlee Gouldstone, VP Research, NBCUniversal
  • Justin Fromm, Executive Director, Research, ABC TV
Don't just take our word for it, see what the industry's had to say:

"This was indeed the best conference I've attended in the past 5 years." - Daniel Marcu, VP, Research & Insights, IFC

"You know the standard saying about conferences, 'i.e. "if I take home one or two new ideas, this will be worth it?" Well - I think this sets a new standard. I've got three or four new ways of thinking about my work, communications and the world." - Barry Stoddard, Vice President, Research, Disney ABC Television Group

Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15 


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Wednesday, July 30, 2014

10 Things You May Not Know about Binge Watching

Binge watching has become a new norm and the negative connotation of a "couch potato" is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end.

Earlier this year,Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, "binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window."

We're keeping an eye on how binge viewing and marathon TV watching is changing the game for media companies, advertisers and show creators.

The trends and changes in media consumption habits binge viewing, companion devices, social TV, cord cutting, the new watercooler - are challenges you face every day. Not only do you need to understand how media is being consumed, but also how to better engage with consumers on all screens wherever they are watching.

Here are a few things about binge watching you may not realize:

1. 51% of streamers prefer to watch with at least one other person

2. People Average 2-3 hours per session

3. 91% of people admit binge watching is a common behavior

4. One third of people said "binge-watching" is a negative term. This is down from 53% in 2013

5. Americans spend 2.8 hours of free time watching TV which is significantly more than 43 minutes of socializing which is the next closest activity

6. About 670,000 Netflix watchers watched the entire season of "House of Cards" the weekend it came out, about 2% of total Netflix subscribers

7. 79% of viewers say binge watching actually makes the show better

8. 75% of respondents in a survey watched an entire series in 30 days

9. It would take you 6 days and 2 hours to binge watch the entire "24" series.

10. For every two hours after the first hour of watching TV in a day, you are 44% more likely to die from heart disease or stroke, according to a study

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@iirusa.com.



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Tuesday, July 29, 2014

Save the Date: The Media Insights & Engagement Conference 2015

The 2nd Annual Media Insights & Engagement Conference will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. The conference experience will provide information and inspiration around smarter decision making by exploring how people are constantly changing how they interact with and engage across media platforms, content and delivery systems, now and in the future.

Save the Date!
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Lock in the Lowest Rates to Attend - Save $700: http://bit.ly/1rB19Kv
Learn more about the event here:  http://bit.ly/1rB19Kv

The conference features all new content focused on Cross Platform Measurement, Research & Insights, the Future of Content, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and much more.

In addition to groundbreaking content designed to decipher the future, we welcome the Millennial Rising Star Academy to share next gen thinking plus attendees participate in master classes,exclusive off the record sessions, interactive discussions, facilitated think tanks, case study competition and more.

Here's what people are saying about the conference:

"You know the standard saying about conferences, i.e. "if I take home one or two new ideas, this will be worth it?? Well - I think this sets a new standard. I've got three or four new ways of thinking about my work, communications and the world."- Barry Stoddard, Vice President, Research, Disney ABC Television Group

"This was indeed the best conference I attended in the past 5 years."
- Daniel Marcu, VP, Research & Insights, IFC

"I really enjoyed having an opportunity to participate in this conference. It was a great group and an overall positive experience for me. I thought it was especially successful in light of the fact that it was the first one of its kind." - Joseph Kessler, President, The Intelligence Group

Announcing the 2015 Conference Chairmen and Advisory Board:

Conference Chairmen
·         Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
·         Tom Ziangas, SVP Research, AMC Networks

Advisory Board Members
·         Jim Bono, VP Research, Crown Media Family Networks
·         Brad Dancer, SVP, Research & Digital Media, National Geographic Channel
·         Steve Leblang, VP, Program Planning & Acquisitions, GSN
·         Holly Leff-Pressman, EVP, Business Development & Client Service, The Nielsen Company
·         Daniel Marcu, VP Research & Insights, IFC
·         Sean Merriweather, Director, Strategic Research & Analytics, Pivot, Participant Media
·         Michele Meyer, Vice President, Network Research, Univision
·         Robert Miner, President, Miner & Co. Studio
·         Pamela Pearce, Senior Director, Discovery Communications
·         Theresa Pepe, VP, Ad Sales Research, Nickelodeon
·         Don Robert, EVP Corporate Research, A+E Networks

Check out the 2014 Executive Summary to see what The Media Insights & Engagement Conference is all about:  http://bit.ly/1uDkY9z

Get Involved for 2015:
For speaking inquiries, contact Rachel McDonald, Senior Conference Producer atrmcdonald@iirusa.com.
For sponsorship inquiries, contact Clay Collier at ccollier@iirusa.com or Jon Saxe atjsaxe@irusa.com.
For media partner inquiries, contact Kacey Anderson at kanderson@iirusa.com.  

Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15



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Friday, July 25, 2014

What You Missed in the Media Insights Week: 7/21-7/25

Here is what has been going on this week:

Simple.TV Goes to Canada: The Response to competitor Tablo

NFL Sunday Ticket Offered to Cord Cutters: If you live in certain areas or can't get DirecTV due to obstructions you can stream it on your computer

Multiscreen World Cup: Young Fans watched entire matches on tablets

Aussies Watching More TV and Using More Screens: 74% of Aussie internet users aged 16+ said they watched TV while using the internet

"TV Everywhere" is Growing: Despite confusion on what the term actually means its becoming more popular

Monetization of TV Everywhere: Ad revenue has not materialized yet so operators are searching for new ways to make money

Keeping it Simple: Mobile ads generate more interest than TV ads

Sling Media unveils cheaper Slingbox: Time-shifting and place shifting is becoming cheaper

Binge Watchers Good for Advertisers: 20% of binge watchers discuss ads with peers

Fox Wants More Binge Watching Power: Seeks to buy Time Warner to get it


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.




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