Wednesday, July 23, 2014

World Cup With a World Problem: Illegal Streaming

The 2014 World Cup started in the middle of June and ended on July 13th. This was to be a memorable World Cup not only for the play on the pitch but for the illegal streaming as well. It is estimated that 500,000 people watched the Russia vs. Belgium game illegally.

While this number was high, the more important games had even more viewers. Even though there were legal live streams viewers still watched illegally. According to a poll by The Washington Post, one in five watchers went on "some shady Web site."

Stop the Fight 
 About halfway through the tournament on June 27th, Viaaccess-Orca sent out 2,000 take down notices to illegal live streaming sites. “The success rate varies per content platform but overall we manage to get 35 percent of the streaming links disabled before the game ends.

I think this is a great success rate, especially compared to direct download sites,” David Leporini, Viaccess-Orca Executive Vice President of Marketing, Products and Security said when speaking with TorrentFreak.

Gone Phishing
 Many of these streaming sites can force a user to download Adware disguised as plugins that drain a computer for its processing abilities. While Adware is not technically illegal, it borders on being a virus and runs stealthily on a computer and can cause many problems.

Cybercriminals have also targeted fans with phishing attacks offering free tickets to games. Viaaccess-Orca can measure a section of the viewers through P2P streams and can even see what region of the globe people are watching in. The rest of the audience is viewing through a centralized streaming service, which they cannot track as closely.

Social Implications
Protecting streaming content is also seen on social media sites such as Facebook. If a site was posted to Facebook, it had a 50% chance of being shut down  by Viaaccess-Orca before the game was over. The reason for this is that a shut-down notice needs to process before the game is over to take affect, and when several people post it to Facebook it makes it easier to identify the source.

Internet Safety is a big issue and it is recommended to use the legal safe sites to watch the World Cup as well as other sporting events online. Will this World Cup be remembered for the illegal streaming problem?

Is it likely these sites keep running or will Viaaccess-Orca figure out a way to stop them? What effect does this have on legal mediums such as television and radio? What affect will this have on advertisers for future World Cups if they know their ads are not being watched?

About the Author:

 Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at

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Monday, July 14, 2014

Free Webinar: The Consumer Reaction of TV Shows Going Global - Illustrated via Social Analytics

TV shows have always spread internationally - especially between USA and UK, but never has more data been available to help compare how they are received by consumers across different countries.

Today, social data and analytics can help review UK reactions to Walking dead, House of cards and even Netflix entry into the UK vs local player LoveFilm. Are these brands received as enthusiastically in the UK as they were in the US?

Join a complimentary webinar on Wednesday, July 23, 2014 at 10:00 am EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who 'gets the challenges of brands. She led the dramatic turn-around of Intuit's UK operation as General Manager and Global CMO, delivering double digit growth on all dimensions, and winning #1 Best Small Workplace. She has extensive CPG experience from J&J and Kraft/General Foods.

Register for the webinar today:

Plus, do you want to hear more on this topic? Attend The Media Insights & Engagement Conference in San Diego, CA February 3-5, 2015. This event explores new opportunities with insights-rich decision making. Register here:

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Friday, July 11, 2014

This Week In Media Insights

Here is what has been going on this week:   

Binge Watching New Norm: Phasing out of "couch potato" and into normality

Multiple Screens for Focus? Separating and dividing tasks by screen

Netflix will pay you to Watch Getting paid to watch Netflix and be a "tagger"

Watching with a buddy (Tablet) Over half of the millennial population uses a tablet for activities related to the show they are watching

TV Networks Finally Catching Up Networks utilizing video on demand to capture more viewers

Illegal Streaming of World Cup Headaches for FIFA and Viaaccess-Orca

Second Screen Importance During World Cup BBC Sport said 70% percent of site traffic from mobile devices

TV Everywhere, Almost Usage has grown 246% year on year, but that figure needs perspective 

Millennial Women, not Cord Cutters TV's share grew by 4% in the 4th quarter of 2013 

Can Binge Watching Kill You Watching too much can cause adverse health effects

MLBAM launches 120 Sports Twitter for sports a new media company

Over the Air TV is Dead Even though Aereo lost availability of signals will tempt others

Torturous TV Everywhere The difficulties of watching one season of "The Americans"

Nielsen to Start Counting Mobile Viewers If you watch a TV show on a smart phone or tablet, you have the option to be counted

About the Author: 

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at


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Wednesday, July 9, 2014

Aereo Loses... but Other Companies Look to Capture TV Money

The broadcasters argued that the remote streaming circumvented them and allowed users to steal their content. The case made it all the way to the Supreme Court and in the end Aereo lost the decision that was made just over a week ago.

David & Goliath: The rise of Simple TV

CEO Mark Ely is convincing his customers to join a similar start-up run called Simple.TV. Aereo and Simple.TV both revolve around the idea of sharing content without a traditional television subscription. These services are meant to cater to cord cutters who are cancelling subscriptions and switching to companies such as Hulu, Amazon, and Netflix. Simple.TV sells hardware that allows subscribers to watch TV shows on their personal devices such as tablets, smart phones, laptops, or even their own home TVs.

Television (Photo: Daniel Y. Go)
Over the past two years, the start-up Aereo has been fighting cable broadcasters over its function as a remote TV streaming company. Aereo allows users access to near-live stream television without paying for a cable bill of their own.

With Aereo, a user would pay about $10 for an antenna in a warehouse that would stream television. With Simple.TV subscribers pay just under $200 for an antenna and a box for a similar service. The problem for the cable companies is that Aereo was remote and Simple.TV is actually in a subscribers house and he or she is privately capturing signals.

The Battle Continues

In home cable subscriptions have declined 7% since 2013 while the number of households that use internet to stream TV has risen about 30% since 2013. Cable companies have created incentives for customers not to cancel, such as Comcast's plan to offer cloud streaming and special packages for students.

Innovation Reigns Supreme

According to the chief executive of CBS, Leslie Moonves,  “We are not against people moving forward and offering our content online and all sorts of places, as long as it is appropriately licensed,” he said. “Innovation is still alive and well and thriving.”

These smaller companies aim to earn a share of the broadcast $167 billion market. What will the future impact of such small companies have on the overall TV market? Will they eventually grab a larger market share? What will broadcasting companies compete in such a space? How will marketers and agencies measure and map out engagement for these fractured audiences?


Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at

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Tuesday, June 17, 2014

Report: Mobile Technology is Transforming the Face of Creativity and Design

The New Creatives Report, a U.S. survey of more than 1,000 creative professionals and 500 students in creative disciplines, found that 77 per cent of creatives believe change within the industry is happening rapidly, with two-thirds expecting their role will be significantly different within three years.

Additionally, 87 percent of those who create mobile content believe doing so has had a positive impact on their work. “Creatives are going mobile, and this means a sea change for the creative process,” said David Wadhwani, senior vice president and general manager, Digital Media Business Unit at Adobe.

While a third (36 percent) say they rely on pen and paper for brainstorming, 42 per cent say they use mobile to create content anywhere. Not to mention, 80 percent respondents believe they must learn new tools and techniques and three quarters say that creatives must now work across multiple mediums and disciplines.

According to Wadhwani, "Three in four creatives say that mobile is transforming the face of creativity and design. Nearly triple the number of creatives say they want to use a tablet for idea generation than those who are doing it today. It’s exciting to see that it isn’t only the opportunity to create content for mobile, but also the act of being mobile that these professionals are embracing.”

Check out the full report below:

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