Tuesday, October 21, 2014

Adapt & Thrive in the New Age of Media with Insights from CBS, Clear Channel, Viacom, Yahoo! & more

If you really want to know what's going on in media, without embellishment or hype, David Poltrack is the guy. At The 2014 Media Insights & Engagement Conference CBS's Chief Research Officer broke down the current state of TV.

Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. "Ten years ago, it was adapt to survive," said Poltrack. "Now we're in adapt-and-thrive mode." Click here for a summary of David's presentation.

Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television's shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details: http://bit.ly/1sKjZAI

The Media Insights & Engagement Conference doesn't only cover television, we cover all the changes taking place within the industry overall. Featured sessions include: 

  • The New Age in Mobile Music Consumption - Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
  • Bruce Friend, President, Global Media & Entertainment, Vision Critical
  • Viral Video Hits: The Why, The How & What Established Networks Can Do About It - Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
  • Consumer Behavior & Consumption Across Media: The Digital State of Play - Tony Marlow, Head of Category Insights, Yahoo!
  • The New Habit of Always-On Shopping - Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • And much, much more!


Download the conference brochure for the full agenda and session descriptions: http://bit.ly/1sKjZAI

Join us in February as we embrace the new multi-platform media landscape. Register today using code MEDIA14BL for a $100 off discount. http://bit.ly/1sKjZAI

Cheers,
The Media Insights and Engagement Team
@_MediaFusion

#MediaInsights15


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Wednesday, October 1, 2014

Spotify Looks Inside Data & Music Intelligence for Insights

New Spotify blog is the music streaming service’s solution to personalized discovery

Attention music lovers and market researchers alike: Spotify has created a The Spotify Insights Blog that will use consumer data to highlight how the world is listening to music.  The music blog will feature articles about music and how people experience it - pulling from the company's own listening data and music intelligence from The Echo Nest, the technology company Spotify bought in March that powers Web radio, recommendations, and playlists.

According to Eliot van Buskirk, Spotify's ‘Data Storyteller’ who runs the new blog, there will be several articles published each week about the way music has changed over time.  "It will create new ways for people to listen," Buskirk told CNET in a recent interview. "It can be daunting when there is so much music out there."



Working with the company's analysts on these musically-driven scientific experiments, Van Buskirk said his intent is to keep telling these stories, releasing these fascinating maps, info-graphics, articles, more lengthy than a regular company blog. It's a way to get these stories to anyone who's curious, including music fans, fans of data trivia, and journalists. 

“Most companies don't open their inner data stores to the outside,” he explained. “We want to turn it into these clear-cut nuggets of, hopefully, entertainment that's definitely scientifically driven.”
With streaming music services like Spotify growing more popular every day, their catalogs of millions of songs have solved one problem for consumers: access to nearly all the music in the world without breaking the bank. But, have also created another problem: with all that music at customers' fingertips, how do they find the songs they like but don't yet know? Spotify is solving this personalization conflict, along with video compatriots like Netflix and YouTube.

"A lot of the time we don't know what we're going to find until we start looking," said Buskirk. "The idea is to be rigorous with the data and expose our methodology, being as scientific as we can and telling as many reality-based stories as we can."


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.  


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Thursday, September 25, 2014

Get to Know Your Audience Better with Facebook’s New Insights Tool

Marketers, you’re in luck! Facebook recently launched its Audience Insights tool for advertisers, which was designed to help marketers learn more about their target audiences, according to the social network.  The company stated in a news release, “The more customer insights you have, the better you’re equipped to deliver meaningful messages to people.”

Today, social media allows marketers to reach consumers in a unique, untraditional environment where they are deeply engaged and constantly generating meaningful conversations. There is a huge opportunity in making sense of the social data created by the billions of users who broadcast their interests and opinions across social media channels like Facebook.


Not to be confused with Page Insights, Audience Insights is different because it looks at trends about current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (likes, comments and shares). Some ways Audience Insights can help marketers learn about their audiences include: understanding what demographic traits index highest for page audience vs. the entire Facebook population;  identifying the pages liked most often by the audience that has liked the page and; viewing the Personicx lifestyle categories that index highest for brand page audience.

According to a recent post on InsideFacebook by Grant Parker, Vice President of Strategic Partnerships at 4C, Facebook Audience Insights has begun rolling out within Ads Manager for all U.S. marketers, with global access coming in a few months.  


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.   


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Monday, September 15, 2014

The Media Insights & Engagement Conference Brochure Now Available

"This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event." - Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1sbalEc

The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. 

Download the brochure for the full speaker line up:  http://bit.ly/1sbalEc

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA



What’s New for 2015?

The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros

A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks

Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.

Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision

The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!

And much, much more!

Download the conference brochure for the complete program: http://bit.ly/1sbalEc

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1tXjYsp

All the Best,

The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15




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Tuesday, September 9, 2014

Call for Guest Bloggers: FEI Toronto & Consumer Insights Canada 2014

The team here is looking for 2-3 volunteer guest bloggers to write about their experiences onsite at the upcoming FEI Toronto event taking place September 29 - October 1, 2014, at the The Ritz-Carlton in Toronto, Ontario, Canada. Our theme this year is Accelerating Systemic Innovation Growth: From Ideation to Execution.

The Front End of Innovation (FEI) is a global event brand that has become the annual meeting place of the most seasoned innovators across the globe dedicated to advancing, celebrating and championing innovation.

Scholars, bloggers, practitioners and graduate students are invited to apply to become our official event scribes and publish their unbiased recaps/takeaways for the rest of the innovation community as we make our way through the conference's comprehensive 3-day agenda.

Free Pass to FEI Toronto & Consumer Insights Canada

In exchange for helping us live blog the event and providing online coverage, you will receive a complimentary all-access pass to the Front End of Innovation Toronto 2014, as well as access to our new concurrent, colocated event, Consumer Insights Canada: A 3-day experience focused on the power of insights in motivating smarter decision making - understanding what drives consumer behavior using new, innovative research  methodologies to connect with consumers in a meaningful and impactful way.

How to Apply

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Guest Blogger to vrusso@iirusa.com.

We will review your submission and contact the chosen Guest Bloggers directly with more details.

* Guest Bloggers are responsible for their own travel and lodging.

* If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities: Contact Liz Hinkis, Business Development Manager at 646.616.7627 or ehinkis@iirusa.com.




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