Monday, September 15, 2014

The Media Insights & Engagement Conference Brochure Now Available

"This conference hit the rare trifecta of top quality attendees, inspiring speakers and great organization. Looking forward to the 2015 event." - Tom Ziangas, SVP Research, AMC Networks

Tom’s not the only one looking forward to the 2015 event, we’re excited to be able to present you with your first look at The Media Insights & Engagement Conference brochure. Download the agenda now: http://bit.ly/1sbalEc

The Media Insights & Engagement Conference is the industry’s must attend event for next generation research & engagement strategies helping you overcome challenges and decipher the future of media. Featuring best practices and lessons learned from ESPN, ABC TV, Netflix, NBCUniversal, Revolt TV, AOL, Yahoo!, Warner Brothers, GroupM, HBO Latin America, AMC Networks, Aereo, Viacom, Clear Channel, Google, Discovery Communications, Turner Broadcasting, Univision & more. 

Download the brochure for the full speaker line up:  http://bit.ly/1sbalEc

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA



What’s New for 2015?

The State of the Industry: Deciphering the Future Keynote Panel hosted by David Poltrack, Chief Research Officer, CBS Corporation, Howard Shimmel, Chief Research Officer, Turner Broadcasting & Liz Huszarik, EVP, Media Research & Insight, Warner Bros

A Call to Action for Millennials: Boost Your Skill Building and Professional Development Master Class facilitated by Tom Ziangas, SVP Research, AMC Networks and Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks

Rising Stars vs Experienced Leaders Interactive Session, giving an inside look at the power of both rising stars and experienced researchers as they try to tackle the issues the industry faces today.

Uncover the Changing Face of America and what it means for your viewership with insights from Marilyn Stephens, Data Dissemination Specialist, Media Lead, US Census Bureau, Julie Zwissler, SVP, Marketing & Partnerships, MNet America, Stephanie Yates, VP, Research, TV One and Michele Meyer, VP, Network Research, Univision

The Media Insights & Engagement Case Study Competition & Awards. Submit your innovative, results-driven research methodologies and applications to be reviewed by our judges. Winners will be announced at the event!

And much, much more!

Download the conference brochure for the complete program: http://bit.ly/1sbalEc

Join us in February to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape to accelerate new insights and create future partnerships.

We hope to see you there!

Mention code MEDIA15LI and save 15% off the standard rate. Register today: http://bit.ly/1tXjYsp

All the Best,

The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15




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Tuesday, September 9, 2014

Call for Guest Bloggers: FEI Toronto & Consumer Insights Canada 2014

The team here is looking for 2-3 volunteer guest bloggers to write about their experiences onsite at the upcoming FEI Toronto event taking place September 29 - October 1, 2014, at the The Ritz-Carlton in Toronto, Ontario, Canada. Our theme this year is Accelerating Systemic Innovation Growth: From Ideation to Execution.

The Front End of Innovation (FEI) is a global event brand that has become the annual meeting place of the most seasoned innovators across the globe dedicated to advancing, celebrating and championing innovation.

Scholars, bloggers, practitioners and graduate students are invited to apply to become our official event scribes and publish their unbiased recaps/takeaways for the rest of the innovation community as we make our way through the conference's comprehensive 3-day agenda.

Free Pass to FEI Toronto & Consumer Insights Canada

In exchange for helping us live blog the event and providing online coverage, you will receive a complimentary all-access pass to the Front End of Innovation Toronto 2014, as well as access to our new concurrent, colocated event, Consumer Insights Canada: A 3-day experience focused on the power of insights in motivating smarter decision making - understanding what drives consumer behavior using new, innovative research  methodologies to connect with consumers in a meaningful and impactful way.

How to Apply

Apply today by sending your name, title, company, short biography and links to your blog or writing samples, along with a few sentences about why we should choose you to be our 2014 Guest Blogger to vrusso@iirusa.com.

We will review your submission and contact the chosen Guest Bloggers directly with more details.

* Guest Bloggers are responsible for their own travel and lodging.

* If you are a consultant or a solution/technology provider, please see contact details below for sponsorship/exhibit opportunities: Contact Liz Hinkis, Business Development Manager at 646.616.7627 or ehinkis@iirusa.com.




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Thursday, September 4, 2014

A 21st Century Monk: The Secret Weapon Behind the Success of Google, Facebook, PepsiCo, and Eli Lilly

The future of a successful organization calls for leaders to instill wellbeing into the heart of how they lead.  Join Gregory Burdulis, a 21st century MONK, at the Foresight and Trends conference , as he discusses emerging cultural pressures pushing mindfulness to the tipping point in society and business. Greg brings his learnings from the monastery to companies such as Google, Facebook, PepsiCo, Eli Lilly and for the first time FT'14!  Wellbeing spans across industries and roles. Its effects on productivity, product line, innovation, leadership, growth and brand health are linked to sustainability and profitability. Explore how foresight around wellbeing can create a positive change that will drive the bottom line. 
Foresight & Trends 2014
November 11-13
SLS Hotel
Los Angeles, CA

Learn the secrets to cultivating a healthier, more engaged workforce, and social  innovations that help consumers, citizens, and your business flourish from these leading speakers:

Why 2020's Strongest Brands & Companies Are Already Using Wellbeing As a Core Strategy
Tom LaForge, Global Director, Human & Cultural Insights, THE COCA-COLA COMPANY
Renee Moorefield, PhD, CEO, WISDOM WORKS GROUP
This session shares a framework of leadership practices that help leaders integrate wellbeing into everything they do. It will highlight The Coca-Cola Company's multi-year strategy to make wellbeing a leadership priority - inside and out - and show why and how companies are incorporating wellbeing in brands, relationships with communities, business partnerships and workplaces. Participants of this session will also gain new insights about the enablers and challenges to building the kind of leadership talent that values wellbeing as an essential part of performance and a deeper purpose for leading.

We promise this video will put a smile on your face: http://bit.ly/YbNxx2

We Are Treating the Symptoms and Not the Disease
Doug Stover, Senior Managing Consultant, GALLUP
Research tells us that people who score higher in wellbeing perform better on the job and have lower healthcare costs - two vital factors to executives, community leaders, and of course, to all of us as individuals. But, very few Americans across the country are achieving a high level of wellbeing. While many employers report offering solutions to curtail unhealthy behaviors, a vast majority of employees see their job as a detriment to their overall wellbeing. Are your investments treating the symptoms or the disease?

The Power of Purpose
Mark Demich, VP Leadership Development, HYATT HOTELS
This session will focus on how purpose can drive everything from operations to branding to HR. Hyatt is focused on aligning (and in some cases) designing itself around its "Higher Purpose." Examples and discussion will center on how "Higher Purpose" can drive choices and changes within operations, brands, marketing, corporate social responsibility and HR.

And, many more! Download the brochure for full conference details: http://bit.ly/1uBQz7H

Mention code FT14BL & Save 15% off the standard rate. Register today: http://bit.ly/1u3jqDB

What can you expect at Foresight and Trends? Emerge yourself in an experience unlike any other, you will uncover latent trends and synthesize that information so you can challenge the status quo and ensure commercial success. 

For a taste of last year's memorable FT experience, check out the Foresight & Trends YouTube Channel here: http://bit.ly/XhXet8 

Cheers,
Foresight & Trends Team
@future_trends
#FT14
www.tumblr.com/blog/worldfuturetrends




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Monday, August 25, 2014

Inside the Annual TMRE EXPLOR Award and NGMR Disruptive Innovator Award

TMRE 2014 is a proud host of two of the market research industry’s most prestigious awards: The EXPLOR Award and NGMR Disruptive Innovator Award, which recognize outstanding and innovative work in the market research industry today.  I recently sat down with Tom Anderson, Managing Partner, Anderson Analytics – OdinText and Chuck Miller, President, Digital Marketing & Measurement, LLC (DM2), discuss the awards and why TMRE keeps them coming back.

So, where did these prestigious awards begin?

Back in early 2007 The Next Generation Market Research networking group was founded - the first market research group of its kind created to address the stagnant slow moving situation at the time. The group mission stated, ‘The market has changed, the customers have changed, why should consumer insight be the same?’ 

“Initially, it was a group for those of us who wanted to use more advanced analytics and work across different and larger data,” Anderson explained. “As time went on, and everyone started talking about ‘Innovation.’ the group actually played quite a different role as well. Many of the members are very senior and experienced research folks, and while welcoming new techniques and methods from the data and text mining fields for instance, we also wanted to vet these new techniques being suggested to make sure they were methodologically sound and actually useful.”



Today, with more than 20,000 members, NGMR remains a resource for these types of discussions, and NGMR Disruptive Innovator Award celebrates not just Innovation for the sake of Innovation, but Innovation that truly is disruptive.  The award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. This year's winners will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session.

“This is an award by researchers for researchers, and it’s not just about innovation for the sake of innovation, it’s about sound innovation that makes sense for our field,” said Anderson.

For the past 15 years, EXPLOR has been a showcase for research innovation, highlighting some of the best research in our industry. According to Miller, over the years the winner has been an approach that was ahead of its time, but they would eventually embrace – such as insights gathered through a mobile diary.  Other times it highlighted groundbreaking work that was meaningful to the client but that hasn’t become mainstream – such as assessing consumer behaviors using GPS enabled shopping carts.  “In all cases, EXPLOR gives us exposure to great research creativity, and generally a glimpse of things to come,” he explained.

Today, The EXPLOR award recognizes breakthrough innovation in technology as applied to market research.  This award is a case study competition, so it highlights a real-world research problem and solution.  According to Miller, case studies must be formed around a client-driven business problem, then demonstrate how the client and supplier team applied new techniques to deliver insight.  So, EXPLOR is less about using a cool new tool, and more about how innovation solved an important problem for a client organization. This year's winner will receive a complimentary pass to TMRE and the opportunity to present the winning case study during this session. This year, the EXPLOR Award is brought to you by DM2. 
Anderson and Miller value sound innovation and want to reward it, but they also realize that the word “Disruptive Innovation” can mean a lot of different things, and they can’t really tell how disruptive something will be until it’s been around for a while. They favor individuals and companies that have demonstrated that they can be useful and widely adopted, but also like to see brand new software and methods and try to give them the benefit of the doubt while scrutinizing them under the methodological lens.

So, what does winning one of these prestigious awards mean for a company or an individual? There are many nominations each year, so even being selected as a finalist is something to be proud of, according to Anderson. “In a competitive industry such as this, it’s obviously beneficial to point to an award like NGMR as a sign of distinction. Last year a prominent market research blogger even referred to the NGMR award as ‘The Nobel Prize of the Marketing Research Industry.”

People are always thankful EXPLOR provided them an opportunity to share their passion about a tool or technique, or their company as a whole, according to Miller. “The award can call attention to very deserving employees to help them advance their careers, but at the end of the day I know these people are more driven by their passion around innovation – and the desire to do things that have never been done.”

For this year, nominations are open and Anderson and Miller have already received a couple of interesting submissions. Unfortunately, most submissions come in during the final week, which does not give them any time to request additional information from an applicant if needed. If you are considering applying, you are encouraged to apply early.  Additionally, the committee members each evaluate and rate several submissions, so they also encourage visuals or videos etc. if available. 

“The hardest thing is selecting one single winner in one of our three categories, when there are two or three individuals or firms that are close,” explained Anderson. “That’s why we do encourage people to resubmit the next year. We have had winners who won the third time/year around!”

Two things excite Miller about the EXPLOR award on an annual basis. “First, I really enjoy discussing with the judges all of the creative applications people are using in our business today.  It’s always a broad array of techniques used to address a variety of business problems, which is fascinating,” he said. “Second, and more importantly, it’s really exciting to see the winning team receive recognition for the great job they’ve done.  Generally there is some risk-taking involved as they’ve applied creativity to solve a problem, so it’s great to see their work validated and their efforts rewarded.”

Each year Anderson participates in TMRE because to him, TMRE is the largest marketing research event with the biggest key notes and venue, which has continued to be the logical home for The Nobel Prize of Marketing Research.  In addition, the post award break out session with the winners, which this year will be moderated by a known industry disruptor and entrepreneur, Kristin Luck, President & CMO at Decipher and founder of WIRe (Women in Research).  

According to Miller, TMRE is a great forum for the EXPLOR Awards because it brings together the highest caliber client and provider-side researchers. 
He added, “These folks are the change agents in their organizations who can benefit from exposure to leading-edge research innovation.  It’s great that TMRE and the EXPLOR/NGMR awards push our industry forward in this way.”

All EXPLOR Award and NGMR Disruptive Innovator Award entries must be received by September 8, 2014. For award submission details, click here: http://bit.ly/1pxBUKR

To register for TMRE 2014 this October in Boca Raton, FL click here: http://bit.ly/XM1S2P


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc. 


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Tuesday, August 12, 2014

Your Exclusive Look at The Media Insights & Engagement Conference Speaker Line Up

Earlier this year, The Media Insights & Engagement Conference broke records with its inaugural event, uniting hundreds of research and insights professionals across the media industry. In 2015, The Media Insights & Engagement Conference will be your industry's meeting place to explore new opportunities with insights-rich decision making.

Download the 2014 Executive Summary for a look at what you can expect at The Media Insights & Engagement Conference 2015: http://bit.ly/1yrb5Zt

The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA

Introducing The Media Insights & Engagement Conference Keynotes to Date:

ROI for Social Media Marketing
B. Bonin Bough
VP of Global Media &
Consumer Engagement
Mondelez International

Build Habit Forming Products
Nir Eyal
NirAndFar.com
Author, Hooked: How to Build Habit-Forming Products   

Making Data More Meaningful
Charles Kennedy
Former EVP, Research & Insights,
NBCU Cable
Entertainment Group

PLUS groundbreaking thought-leadership covering Cross Platform Measurement, Research & Insights, the Future of Content, the Changing Face of America, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and more, from:
  • Bryon Schafer, SVP, Media Research and Insights, Warner Bros. Television Group
  • Dave Kaplan, VP, Bravo Media Research, NBCUniversal
  • Jake Katz, VP, Audience Insights & Strategy, Revolt TV
  • Tony Marlow, Head of Category Insights, Yahoo!
  • Stephanie DiVito, Director, Audience Research, ESPN
  • Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • Graeme Hutton, SVP, Group Partner, Research, Universal McCann
  • Karen Ramspacher, SVP, Research and Insights, Participant Media
  • Ashlee Gouldstone, VP Research, NBCUniversal
  • Justin Fromm, Executive Director, Research, ABC TV
Don't just take our word for it, see what the industry's had to say:

"This was indeed the best conference I've attended in the past 5 years." - Daniel Marcu, VP, Research & Insights, IFC

"You know the standard saying about conferences, 'i.e. "if I take home one or two new ideas, this will be worth it?" Well - I think this sets a new standard. I've got three or four new ways of thinking about my work, communications and the world." - Barry Stoddard, Vice President, Research, Disney ABC Television Group

Mention code MEDIA14BL & Save 15% off the standard rate. Register Today: http://bit.ly/1yrb5Zt

Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15 


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