Friday, October 31, 2014

Call for Submissions Now Open: The Media Insights & Engagement Case Study Competition

The Media Insights & Engagement Conference announces a call for submissions for the Case Study Competition.

At the first annual Case Study Competition & Awards, three jury selected finalists will present innovative, results-driven methodologies and applications from field-tested research. Based on a combination of jury and audience votes, the winning case study will be announced before the end of the conference. The Case Study Competition is open to all marketing insights, intelligence and research analysts, managers, directors, vice presidents, suppliers and consultants.

The deadline for submissions is Friday, November 28, 2014. For complete information, including submission details, judging criteria and entry form, please click here: http://bit.ly/1pY6yKj

We encourage you to pass this announcement to any individuals or groups who you feel would be potential candidates for this competition.
To learn more about The Media Insights & Engagement Conference, visit our website: http://bit.ly/1zJ8bVC

Best regards,

The Media Insights & Engagement Conference Team
@-MediaFusion
#MediaInsights15
Digitalimpactblog.iirusa.com




Share this article with your social network, just click below to share now!


Wednesday, October 29, 2014

Desktop to Wrist Watch Surveys: The Future of Market Research

When was the last time you recall sitting at your computer with leisure time to Web search as you please? Between commuting, longer days at work, squeezing in that workout, and finally eating, it is becoming very uncommon for one to find time to sit down at a computer and search the Internet. Minimal leisure Internet time therefore makes reaching potential online survey panelists even more tough to reach.

How is this impacting the data collected from online market research? For traditional online surveys, it seems it is becoming harder and harder to reach preferred data numbers let alone certain target groups. Where does this lead us to and how can we overcome this obstacle?

The most obvious and trending answer brings us to mobile. Allowing users to take abbreviated, reformatted surveys via mobile device is one way to increase sample size and reach what was traditionally called the “general population.” Making the survey-taking experience simplified, convenient, and ready for today’s constant on-the-go consumers will drastically change the current problem of unreachable respondents. In addition to reaching more consumers, mobile has numerous advantages over traditional desktop online surveys. Take, for instance, geolocation capabilities which allow for tailoring of surveys according to the respondent’s location. Or in-store research, allowing customers to actually be in store making tradeoffs and purchases to evaluate choices in the environment we try to replicate online. Qualitative research can be enhanced with mobile devices, allowing respondents to video their shopping experience and take images.


Similarly, smart eyewear has recently come into play within the market research realm. Allowing for even more consumer behavior analysis, this technology will play a large roll in qualitative research in the years to come. Voice capabilities, eye-tracking, geolocation, you name it- these weapons of market research will change the industry!

Both of these alternatives have been discovered and are currently being explored for use. What options could 2015 bring? I believe the visual options have advanced far enough and we now must turn to understanding consumer behavior from a psychological standpoint. How can we measure what consumers really are thinking and understand this down to a neurological level. How does this then interplay with rational vs. emotional decision making models and how can we use this to influence consumers? Will the next generation eyewear include on the fly brain scans? Will the smart watch measure circulating neurotransmitters and predict choice behavior?

Changing times come with changing measures. To remain relevant we must approach this development with open arms and continue to keep looking forward!


Janel Parker, Market Research Consultant at SKIM, an international consultancy and marketing research agency, has a background in Marketing and Psychology from Cornell University. Her previous experience at a social media agency combined with her knowledge from SKIM provide for a unique understanding of the relationships between social media and marketing. She can be reached at j.parker@skimgroup.com.


Share this article with your social network, just click below to share now!


Tuesday, October 28, 2014

Can You Think Like Google and Amazon?

What would Google or Amazon do if they purchased your company?  What would happen if they entered your industry?

We are proud to Introduce DISRUPT, a unique one day strategy accelerator,  taking place on December 3rd, 2014 in Chicago, at the offices of Leo Burnett.

DISRUPT brings together executives across disciplines to uncover the major forces impacting the B2C world. Our intelligence lead Dr. Hitendra Patel in combination with our expert industry facilitators will help you create a future action plan to adapt to industry disruptors, and ensuring your business remains relevant, by rethinking your current business model and unveiling areas for growth. 

Visit the website for more information: http://bit.ly/1pUkAMU

This Strategy Accelerator will help you:
  • Learn how to apply powerful techniques of disruption to help your business stay at the leading edge
  • Uncover how these strategies work and, more importantly, what tactics you need to employ to achieve strategic disruption
  • Leave with an action plan tailored to your business that will help you lead your company through creative disruption into competitive advantage.


View the full agenda here: http://bit.ly/1pUkAMU

Meet your Intelligence Lead:

Dr. Hitendra Patel
Managing Director, IXL Center
Chairman of the Innovation and Growth Program, Hult International Business School

Dr. Patel has helped over 50 global companies and their executive teams build innovation capabilities and get innovation results. He has helped drive innovation transformation initiatives at companies like Johnson Controls, Hewlett Packard, LG, Alibaba.com, CEMEX, Cadbury, Verizon, and P&G. He understands how to make innovation real from the top-down and bottom-up in complex and large organizations. Read his full bio here: http://bit.ly/1oQ2vEU

Join us as we prepare you for the future of your business.

Cheers,
The DISRUPT Team

#DisruptThinking


Share this article with your social network, just click below to share now!


Tuesday, October 21, 2014

Adapt & Thrive in the New Age of Media with Insights from CBS, Clear Channel, Viacom, Yahoo! & more

If you really want to know what's going on in media, without embellishment or hype, David Poltrack is the guy. At The 2014 Media Insights & Engagement Conference CBS's Chief Research Officer broke down the current state of TV.

Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. "Ten years ago, it was adapt to survive," said Poltrack. "Now we're in adapt-and-thrive mode." Click here for a summary of David's presentation.

Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television's shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details: http://bit.ly/1sKjZAI

The Media Insights & Engagement Conference doesn't only cover television, we cover all the changes taking place within the industry overall. Featured sessions include: 

  • The New Age in Mobile Music Consumption - Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
  • Bruce Friend, President, Global Media & Entertainment, Vision Critical
  • Viral Video Hits: The Why, The How & What Established Networks Can Do About It - Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
  • Consumer Behavior & Consumption Across Media: The Digital State of Play - Tony Marlow, Head of Category Insights, Yahoo!
  • The New Habit of Always-On Shopping - Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • And much, much more!


Download the conference brochure for the full agenda and session descriptions: http://bit.ly/1sKjZAI

Join us in February as we embrace the new multi-platform media landscape. Register today using code MEDIA14BL for a $100 off discount. http://bit.ly/1sKjZAI

Cheers,
The Media Insights and Engagement Team
@_MediaFusion

#MediaInsights15


Share this article with your social network, just click below to share now!


Wednesday, October 1, 2014

Spotify Looks Inside Data & Music Intelligence for Insights

New Spotify blog is the music streaming service’s solution to personalized discovery

Attention music lovers and market researchers alike: Spotify has created a The Spotify Insights Blog that will use consumer data to highlight how the world is listening to music.  The music blog will feature articles about music and how people experience it - pulling from the company's own listening data and music intelligence from The Echo Nest, the technology company Spotify bought in March that powers Web radio, recommendations, and playlists.

According to Eliot van Buskirk, Spotify's ‘Data Storyteller’ who runs the new blog, there will be several articles published each week about the way music has changed over time.  "It will create new ways for people to listen," Buskirk told CNET in a recent interview. "It can be daunting when there is so much music out there."



Working with the company's analysts on these musically-driven scientific experiments, Van Buskirk said his intent is to keep telling these stories, releasing these fascinating maps, info-graphics, articles, more lengthy than a regular company blog. It's a way to get these stories to anyone who's curious, including music fans, fans of data trivia, and journalists. 

“Most companies don't open their inner data stores to the outside,” he explained. “We want to turn it into these clear-cut nuggets of, hopefully, entertainment that's definitely scientifically driven.”
With streaming music services like Spotify growing more popular every day, their catalogs of millions of songs have solved one problem for consumers: access to nearly all the music in the world without breaking the bank. But, have also created another problem: with all that music at customers' fingertips, how do they find the songs they like but don't yet know? Spotify is solving this personalization conflict, along with video compatriots like Netflix and YouTube.

"A lot of the time we don't know what we're going to find until we start looking," said Buskirk. "The idea is to be rigorous with the data and expose our methodology, being as scientific as we can and telling as many reality-based stories as we can."


About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and print journalism, covering a variety of topics in business strategy, marketing, and technology. Amanda is the Editor at Large for several of IIR’s blogs including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,. She previously worked at Technology Marketing Corporation as a Web Editor where she covered breaking news and feature stories in the technology industry. She can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.  


Share this article with your social network, just click below to share now!