Wednesday, July 30, 2014

10 Things You May Not Know about Binge Watching

Binge watching has become a new norm and the negative connotation of a "couch potato" is fading along with the term itself. The term came from Urban Dictionary and used to refer to watching a TV series on DVD in succession. Now the term has changed to include watching online on sites such as Netflix or Hulu for days on end.

Earlier this year,Theresa Pepe, VP of Ad Sales Research at Nickelodeon, told us, "binge and TSV will continue having an impact on networks.  The overall time it takes to gauge a show or network’s performance no longer fits into a 3 or 7 day window."

We're keeping an eye on how binge viewing and marathon TV watching is changing the game for media companies, advertisers and show creators.

The trends and changes in media consumption habits binge viewing, companion devices, social TV, cord cutting, the new watercooler - are challenges you face every day. Not only do you need to understand how media is being consumed, but also how to better engage with consumers on all screens wherever they are watching.

Here are a few things about binge watching you may not realize:

1. 51% of streamers prefer to watch with at least one other person

2. People Average 2-3 hours per session

3. 91% of people admit binge watching is a common behavior

4. One third of people said "binge-watching" is a negative term. This is down from 53% in 2013

5. Americans spend 2.8 hours of free time watching TV which is significantly more than 43 minutes of socializing which is the next closest activity

6. About 670,000 Netflix watchers watched the entire season of "House of Cards" the weekend it came out, about 2% of total Netflix subscribers

7. 79% of viewers say binge watching actually makes the show better

8. 75% of respondents in a survey watched an entire series in 30 days

9. It would take you 6 days and 2 hours to binge watch the entire "24" series.

10. For every two hours after the first hour of watching TV in a day, you are 44% more likely to die from heart disease or stroke, according to a study

About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@iirusa.com.



Share this article with your social network, just click below to share now!


Tuesday, July 29, 2014

Save the Date: The Media Insights & Engagement Conference 2015

The 2nd Annual Media Insights & Engagement Conference will apply behavior based decision making to uncover new trends, ideas and patterns around navigating content and translating insights into new business opportunities. The conference experience will provide information and inspiration around smarter decision making by exploring how people are constantly changing how they interact with and engage across media platforms, content and delivery systems, now and in the future.

Save the Date!
The Media Insights & Engagement Conference 2015
February 3-5, 2015 // The Westin San Diego // San Diego, CA
Lock in the Lowest Rates to Attend - Save $700: http://bit.ly/1rB19Kv
Learn more about the event here:  http://bit.ly/1rB19Kv

The conference features all new content focused on Cross Platform Measurement, Research & Insights, the Future of Content, New Disruptors, TV Everywhere, Evolving Business Models & Partnerships, Understanding Viewer Behavior and much more.

In addition to groundbreaking content designed to decipher the future, we welcome the Millennial Rising Star Academy to share next gen thinking plus attendees participate in master classes,exclusive off the record sessions, interactive discussions, facilitated think tanks, case study competition and more.

Here's what people are saying about the conference:

"You know the standard saying about conferences, i.e. "if I take home one or two new ideas, this will be worth it?? Well - I think this sets a new standard. I've got three or four new ways of thinking about my work, communications and the world."- Barry Stoddard, Vice President, Research, Disney ABC Television Group

"This was indeed the best conference I attended in the past 5 years."
- Daniel Marcu, VP, Research & Insights, IFC

"I really enjoyed having an opportunity to participate in this conference. It was a great group and an overall positive experience for me. I thought it was especially successful in light of the fact that it was the first one of its kind." - Joseph Kessler, President, The Intelligence Group

Announcing the 2015 Conference Chairmen and Advisory Board:

Conference Chairmen
·         Jess Aguirre, SVP Research & Media Planning, Crown Media Family Networks
·         Tom Ziangas, SVP Research, AMC Networks

Advisory Board Members
·         Jim Bono, VP Research, Crown Media Family Networks
·         Brad Dancer, SVP, Research & Digital Media, National Geographic Channel
·         Steve Leblang, VP, Program Planning & Acquisitions, GSN
·         Holly Leff-Pressman, EVP, Business Development & Client Service, The Nielsen Company
·         Daniel Marcu, VP Research & Insights, IFC
·         Sean Merriweather, Director, Strategic Research & Analytics, Pivot, Participant Media
·         Michele Meyer, Vice President, Network Research, Univision
·         Robert Miner, President, Miner & Co. Studio
·         Pamela Pearce, Senior Director, Discovery Communications
·         Theresa Pepe, VP, Ad Sales Research, Nickelodeon
·         Don Robert, EVP Corporate Research, A+E Networks

Check out the 2014 Executive Summary to see what The Media Insights & Engagement Conference is all about:  http://bit.ly/1uDkY9z

Get Involved for 2015:
For speaking inquiries, contact Rachel McDonald, Senior Conference Producer atrmcdonald@iirusa.com.
For sponsorship inquiries, contact Clay Collier at ccollier@iirusa.com or Jon Saxe atjsaxe@irusa.com.
For media partner inquiries, contact Kacey Anderson at kanderson@iirusa.com.  

Best,
The Media Insights and Engagement Conference Team
@_MediaFusion
#MediaInsights15



Share this article with your social network, just click below to share now!


Friday, July 25, 2014

What You Missed in the Media Insights Week: 7/21-7/25

Here is what has been going on this week:

Simple.TV Goes to Canada: The Response to competitor Tablo

NFL Sunday Ticket Offered to Cord Cutters: If you live in certain areas or can't get DirecTV due to obstructions you can stream it on your computer

Multiscreen World Cup: Young Fans watched entire matches on tablets

Aussies Watching More TV and Using More Screens: 74% of Aussie internet users aged 16+ said they watched TV while using the internet

"TV Everywhere" is Growing: Despite confusion on what the term actually means its becoming more popular

Monetization of TV Everywhere: Ad revenue has not materialized yet so operators are searching for new ways to make money

Keeping it Simple: Mobile ads generate more interest than TV ads

Sling Media unveils cheaper Slingbox: Time-shifting and place shifting is becoming cheaper

Binge Watchers Good for Advertisers: 20% of binge watchers discuss ads with peers

Fox Wants More Binge Watching Power: Seeks to buy Time Warner to get it


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.




Share this article with your social network, just click below to share now!


Wednesday, July 23, 2014

World Cup With a World Problem: Illegal Streaming

The 2014 World Cup started in the middle of June and ended on July 13th. This was to be a memorable World Cup not only for the play on the pitch but for the illegal streaming as well. It is estimated that 500,000 people watched the Russia vs. Belgium game illegally.

While this number was high, the more important games had even more viewers. Even though there were legal live streams viewers still watched illegally. According to a poll by The Washington Post, one in five watchers went on "some shady Web site."

Stop the Fight 
 About halfway through the tournament on June 27th, Viaaccess-Orca sent out 2,000 take down notices to illegal live streaming sites. “The success rate varies per content platform but overall we manage to get 35 percent of the streaming links disabled before the game ends.

I think this is a great success rate, especially compared to direct download sites,” David Leporini, Viaccess-Orca Executive Vice President of Marketing, Products and Security said when speaking with TorrentFreak.

Gone Phishing
 Many of these streaming sites can force a user to download Adware disguised as plugins that drain a computer for its processing abilities. While Adware is not technically illegal, it borders on being a virus and runs stealthily on a computer and can cause many problems.

Cybercriminals have also targeted fans with phishing attacks offering free tickets to games. Viaaccess-Orca can measure a section of the viewers through P2P streams and can even see what region of the globe people are watching in. The rest of the audience is viewing through a centralized streaming service, which they cannot track as closely.

Social Implications
Protecting streaming content is also seen on social media sites such as Facebook. If a site was posted to Facebook, it had a 50% chance of being shut down  by Viaaccess-Orca before the game was over. The reason for this is that a shut-down notice needs to process before the game is over to take affect, and when several people post it to Facebook it makes it easier to identify the source.

Internet Safety is a big issue and it is recommended to use the legal safe sites to watch the World Cup as well as other sporting events online. Will this World Cup be remembered for the illegal streaming problem?

Is it likely these sites keep running or will Viaaccess-Orca figure out a way to stop them? What effect does this have on legal mediums such as television and radio? What affect will this have on advertisers for future World Cups if they know their ads are not being watched?

About the Author:

 Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.




Share this article with your social network, just click below to share now!


Monday, July 14, 2014

Free Webinar: The Consumer Reaction of TV Shows Going Global - Illustrated via Social Analytics

TV shows have always spread internationally - especially between USA and UK, but never has more data been available to help compare how they are received by consumers across different countries.

Today, social data and analytics can help review UK reactions to Walking dead, House of cards and even Netflix entry into the UK vs local player LoveFilm. Are these brands received as enthusiastically in the UK as they were in the US?

Join a complimentary webinar on Wednesday, July 23, 2014 at 1:00 PM EST with presenter Pernille Bruun-Jensen, NetBase CMO, to learn more about how Social analytics can help provide global insights for media and entertainment going forward.

Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who 'gets the challenges of brands. She led the dramatic turn-around of Intuit's UK operation as General Manager and Global CMO, delivering double digit growth on all dimensions, and winning #1 Best Small Workplace. She has extensive CPG experience from J&J and Kraft/General Foods.

Register for the webinar today: http://bit.ly/1sf7yP7

Plus, do you want to hear more on this topic? Attend The Media Insights & Engagement Conference in San Diego, CA February 3-5, 2015. This event explores new opportunities with insights-rich decision making. Register here: http://bit.ly/1qApCPO




Share this article with your social network, just click below to share now!