This year, The Media
Insights & Engagement Conference brought together leaders from the best
of the media industry including: ESPN, NBCUniversal, Disney, ABC, Viacom, CBS,
Scripps Networks, Turner Broadcasting, Revolt TV, Comcast, Netflix, AMC,
Discovery Communications and more. They collectively explored the changing
media experience to create better engagement strategies informed by actual
viewing behaviors. This event proved to truly be the place to explore the new
world of multi-platform, hyper-viewing in the post-disrupted media landscape,
advance new insights and create future partnerships.
The feedback from this year’s event was overwhelmingly
positive. Check out what people had to say about it:
“An awesome conference that provides a once-a-year enclave
for researchers looking to share ideas, keep current with trends and learn more
than they expected.” -Theresa Pepe, VP, Ad Sales Research, Nickelodeon Group,
Viacom Media Networks
“The Media Insights & Engagement Conference is one of
the most efficient ways to keep on top of (or even ahead of) the rapid and
unprecedented changes in the media environment.” -Jess D. Aguirre, SVP Research
& Media Planning, Crown Media Family Networks
“The Media Insights & Engagement Conference has become
the ‘must attend’ event to hear candid and uncensored insights from the top
echelon of today’s TV research thought leaders.” -Robert Miner, President,
Miner & Co. Studio
“The Media Insights & Engagement Conference hit the rare
trifecta of an event, topical program agenda, insightful speakers and an
engaged audience.” -Tom Ziangas, SVP, Research & Insights, AMC Networks
From iconic speakers, to brilliant presentations, to
collaborative workshops, and unforgettable experiences, download the executive
summary of highlights and takeaways from The Media Insights & Engagement
Conference 2015: http://bit.ly/1zsXXUg
Overall, this year’s conference was a success. Technology is
constantly changing, and The Media Insights & Engagement Conference helped
the attending researchers to stay ahead of the curve to be successful in
reaching their audiences.
Jim Bono, VP Research, Crown Media Family Networks, wrote:
“Our morning keynote speakers were all
entertaining, engaging, and a great way to start off each day. Dr. Jeffery
Cole, Nir Eyal, Casper Berry and B. Bonin Bough each captivated the room, and
in their own humorous way had us laugh, as well as think, as they each shared
great insights about media, brands and viewers. Our co-chairs, Tom Ziangas and
Jess Aguirre, along with our event producer Rachel McDonald put together a
fantastic program, and I am looking forward to next year's conference in Fort
Lauderdale.”
Download the
executive summary here: http://bit.ly/1zsXXUg
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