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We’ve Moved to a New Blog!
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Amanda Ciccatelli

We’ve Moved to a New Blog!

The Digital Impact Blog is now part of The Market Research Blog – an editorial hub for all things market research and consumer insights. ...

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Uncover Google’s Impact on Market Research at InsighTech
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Amanda Ciccatelli

Uncover Google’s Impact on Market Research at InsighTech

 "The biggest disrupting factor in market research is the emergence of behavioral data." - Joris Merks-Benjaminsen, Head of Digit...

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Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling
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Amanda Ciccatelli

Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling

 Last month at the Media Insights & Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of...

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The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech
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Amanda Ciccatelli

The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech

  Technology is having a profound effect on the state of your industry.  When it comes to staying ahead of the curve, timing is everything....

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Digital Improves Patient/Doctor Relations
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Amanda Ciccatelli

Digital Improves Patient/Doctor Relations

Digital impacts on consumer insights have grown more vital in improving customer inclusion. Disruptive innovations are becoming paramount t...

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The Media Insights & Engagement Conference 2015 Executive Summary is Here
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Post Author
Amanda Ciccatelli

The Media Insights & Engagement Conference 2015 Executive Summary is Here

 This year, The Media Insights & Engagement Conference brought together leaders from the best of the media industry including: ESPN, N...

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The Most Creative Super Bowl Ads of 2015
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Amanda Ciccatelli

The Most Creative Super Bowl Ads of 2015

The 2015 Super Bowl saw last gasp defending, dancing palm trees and a 4th Super Bowl win for New England Patriots quarterback Tom Brady. Ho...

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Amanda Ciccatelli

Summary of The Media Insights & Engagement Conference Day 3

The final day of The Media Insights &Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two. Once...

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Amanda Ciccatelli

Decoding the Entertainment Landscape in Latin America Across Generations

This morning at The Media Insights & Engagement Conference 2015 in San Diego Laura Berga, Director, Strategy & Programming Analysis...

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Amanda Ciccatelli

Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of Day two at The Media Insights & Engage...

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New Disruptors in Media....Understanding Sharknado 2: The Even More Social One
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Unknown

New Disruptors in Media....Understanding Sharknado 2: The Even More Social One

Syfy's Sharknado and Sharknado 2  has taken the social media by storm over the past few years.  The buzz and tremendous media coverag...

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Amanda Ciccatelli

Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 1

By: Jim Bono, Vice President, Research, Crown Media Family Networks We started Day two of The Media Insights & Engagement Conferenc...

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The Impact of #SocialTV On Consumers and Advertisers
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Amanda Ciccatelli

The Impact of #SocialTV On Consumers and Advertisers

This morning at the second day of The Media Insights & Engagement Conference in San Diego, Erika Faust, Client Service at Nielsen Socia...

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Risk Taking and Decision Making....Understanding Risk Reward and Return on ROI
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Unknown

Risk Taking and Decision Making....Understanding Risk Reward and Return on ROI

"Uncertainty is a good thing" says Britain's  Caspar Berry, Professional Poker Player and Risk Taking & Decision Making e...

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Amanda Ciccatelli

Summary of The Media Insights & Engagement Conference 2015 Day One: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of day one at The Media Insights & Engage...

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Videobiquity...say what?
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Unknown

Videobiquity...say what?

Just what exactly is Videobiquity?   According to today's Media Insights and Engagement Conference Speakers, Brian West, Director, Res...

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Post Author
Amanda Ciccatelli

Summary of The Media Insights & Engagement Conference 2015 Day One

By: Jim Bono, Vice President, Research, Crown Media Family Networks  Day one of The Media Insights & Engagement Conference started ...

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Smart Viewers with Smarter TVs
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Amanda Ciccatelli

Smart Viewers with Smarter TVs

Today, smart TV is dominant in home television viewing. In fact, according to research by Discovery Communications, 90 percent of viewers p...

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