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We’ve Moved to a New Blog!

We’ve Moved to a New Blog!

The Digital Impact Blog is now part of The Market Research Blog – an editorial hub for all things market research and consumer insights. ...

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Uncover Google’s Impact on Market Research at InsighTech

Uncover Google’s Impact on Market Research at InsighTech

 "The biggest disrupting factor in market research is the emergence of behavioral data." - Joris Merks-Benjaminsen, Head of Digit...

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Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling

Free Webinar: Not So Fast - The Benefits of Fast Forward Disabling

 Last month at the Media Insights & Engagement Conference, we launched the first annual Case Study Competition. Voted by an audience of...

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 The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech

The Future of Technology & the Future of Consumer Disrupts MRX at InsighTech

  Technology is having a profound effect on the state of your industry.  When it comes to staying ahead of the curve, timing is everything....

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Digital Improves Patient/Doctor Relations

Digital Improves Patient/Doctor Relations

Digital impacts on consumer insights have grown more vital in improving customer inclusion. Disruptive innovations are becoming paramount t...

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The Media Insights & Engagement Conference 2015 Executive Summary is Here

The Media Insights & Engagement Conference 2015 Executive Summary is Here

 This year, The Media Insights & Engagement Conference brought together leaders from the best of the media industry including: ESPN, N...

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The Most Creative Super Bowl Ads of 2015

The Most Creative Super Bowl Ads of 2015

The 2015 Super Bowl saw last gasp defending, dancing palm trees and a 4th Super Bowl win for New England Patriots quarterback Tom Brady. Ho...

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Summary of The Media Insights & Engagement Conference Day 3

The final day of The Media Insights &Engagement Conference started off with co-chair Tom Ziangas giving us a recap of Day two. Once...

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Decoding the Entertainment Landscape in Latin America Across Generations

This morning at The Media Insights & Engagement Conference 2015 in San Diego Laura Berga, Director, Strategy & Programming Analysis...

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Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of Day two at The Media Insights & Engage...

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New Disruptors in Media....Understanding Sharknado 2: The Even More Social One

New Disruptors in Media....Understanding Sharknado 2: The Even More Social One

Syfy's Sharknado and Sharknado 2  has taken the social media by storm over the past few years.  The buzz and tremendous media coverag...

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Summary of The Media Insights & Engagement Conference 2015 Day Two: Part 1

By: Jim Bono, Vice President, Research, Crown Media Family Networks We started Day two of The Media Insights & Engagement Conferenc...

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The Impact of #SocialTV On Consumers and Advertisers

The Impact of #SocialTV On Consumers and Advertisers

This morning at the second day of The Media Insights & Engagement Conference in San Diego, Erika Faust, Client Service at Nielsen Socia...

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Risk Taking and Decision Making....Understanding Risk Reward and Return on ROI

Risk Taking and Decision Making....Understanding Risk Reward and Return on ROI

"Uncertainty is a good thing" says Britain's  Caspar Berry, Professional Poker Player and Risk Taking & Decision Making e...

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Summary of The Media Insights & Engagement Conference 2015 Day One: Part 2

By: Jim Bono, Vice President, Research, Crown Media Family Networks The afternoon portion of day one at The Media Insights & Engage...

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Videobiquity...say what?

Videobiquity...say what?

Just what exactly is Videobiquity?   According to today's Media Insights and Engagement Conference Speakers, Brian West, Director, Res...

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Summary of The Media Insights & Engagement Conference 2015 Day One

By: Jim Bono, Vice President, Research, Crown Media Family Networks  Day one of The Media Insights & Engagement Conference started ...

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Smart Viewers with Smarter TVs

Smart Viewers with Smarter TVs

Today, smart TV is dominant in home television viewing. In fact, according to research by Discovery Communications, 90 percent of viewers p...

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