By: Jim Bono, Vice
President, Research, Crown Media Family Networks
The afternoon portion of Day two at The Media Insights &
Engagement Conference consisted once again of the Strategic Lab sessions.
At 2 pm, there were three choices:
·
Cross-Platform Insights & Monetization - Emotional
Tonality and Ad Receptivity with Marcela Tabares (A&E) and Mike Bloxham
(Magid)
·
Hyper-Viewing & Behavior Trends - Insights
into the Effects of Internet Technology and Video Platform Proliferation
with Richard Zackon (CRE) and David Tice (GfK)
·
New Disruptions in Media - Understanding Sharknado
2: The Even More Social One with Ashlee Gouldstone (NBCU)
At 2:45 pm there were three more choices:
·
Real Cross Platform at Scale: Tune-in and
Sales Impact
·
The New Living Room: What ESPN Learned from
World Cup and College Football
·
The New Age in Mobile Music Consumption
Jonathan Steuer and Brian Katz of TiVo presented at the Real
Cross Platform at Scale session. At this session we saw how it is possible to
gain more in-depth understanding of consumers across devices. We also learned
that TV and digital media work differently in their impact on tune-in and Sales,
and heard about new tools that TiVo has to assist in the prediction of program
success or failure, early in process.
After a short break, we were offered three more interesting
sessions to choose from:
·
Surviving The Cross Platform Explosion:
Lessons from the Walking Dead
·
Consumer Behavior and Consumption Across
Media: The Digital State of Play
·
What to Worry About: The Most Important
Trends in 2014
AMC's Melanie Schneider and Jason Kramer of Vital Findings
gave us a great look at cross platform data for Walking Dead - the cable show
that Melanie kept reminding us that is "the #1 show on the planet" (even
though I don't watch it.) Key topics they discussed were quantifying
relationships, market size, and the relative importance of social media. They
touched on the fact that data tells us the "what", but not the
"why." To put data into context, they compared Walking Dead to other
shows like Mad Men and Son of Anarchy. They also compared viewing of current
season of Walking Dead on AMC to previous seasons available on Netflix, as well
as re-runs, DVR and VOD viewing.
The day concluded with IFC's Daniel Marcu leading a fun and
entertaining interactive session - Generation P (Power). A mixed panel
of millennials and "experienced" researchers, consisting of Jim Bono
(Crown Media), Theresa Pepe (Viacom), Courtney Thomasma (BBCA), James Fulton
(IFC) and Carol Hinnant (Rentrk) shared views and engaged in an open discussion
with the audience on what we know and what we think we know about the millennial
generation.
About the Author: Jim
Bono is a TV industry veteran of nearly 25 years, working in Cable TV research
for over 20 years. He’s coming up on his 15th year with Hallmark
Channel and Crown Media, where he is VP of Research and heads the department on
the East Coast. A Long Island native all his life, Jim is married to his
best friend and wife of 23 years and has 2 wonderful teenaged sons.
No comments:
Post a Comment