Last month at the Media Insights & Engagement
Conference, we launched the first annual Case Study Competition. Voted by an
audience of their peers, A&E’s Julya Fridman, Vice President, Business
Development & Distribution Analytics and Duane Varan, CEO, MediaScience
walked away the winners.If you weren’t able to join us onsite, or if you had to catch an early flight, we’re happy to bring you the full presentation: “Not So Fast: The Benefits of Fast Forwarding Disabling” on Friday, March 20th at 1:00 PM EST.
Reserve your seat now: http://bit.ly/1w7IWeC
Video-On-Demand (VOD) has emerged as a key platform for program monetization by networks and distributors. Although there are clear benefits of disabling fast forward for advertisers, it was not clear what the potential consequences would be for programming and distribution. If disabling fast forward, for example, resulted in viewers having a less engaging program experience or being less likely to use VOD for future viewing, than any potential gains for advertising would be compromised. A&E Networks needed to form their own strategic position on the issue, and commissioned MediaScience to help inform that position.
In this webinar, you’ll hear how A&E and MediaScience worked together to:
·
Demonstrate the potential value to advertisers
of disabling fast forward in terms of improving ad impact (i.e. evaluate value
to advertisers)
·
Determine whether disabling fast forward had any
adverse consequences for viewers in terms of the program viewing experience
(i.e. evaluate potential cost to programming)
·
Determine whether disabling fast forward would
have any adverse consequences for distributors, such as reducing likelihood of
using VOD in the future (i.e. evaluate potential costs to disruptors)
·
Explore whether patterns observed in response to
the above three objectives were similar for normal viewing vs. interrupted
viewing (where viewers see a part of a program, then return later but are
forced to start at the beginning of the program again because their spot in the
program is not bookmarked.
To reserve your spot,
register here: http://bit.ly/1w7IWeC
We hope you enjoy the presentation!
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
digitalimpactblog.iirusa.com
We hope you enjoy the presentation!
Cheers,
The Media Insights and Engagement Conference Team
@_MediaFusion
digitalimpactblog.iirusa.com
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