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Introducing The 2014 Media Insights & Engagement Conference

Introducing The 2014 Media Insights & Engagement Conference

The producers of The Market Research Event and Shopper Insights in Action are proud to present you with the newest addition to our researc...

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"Multi-Screen Living" - It's not going to be easy

"Multi-Screen Living" - It's not going to be easy

Our creative director here at IIR, recently created this opus to Multi-Screen Living and pointed our attention to Nielsen Research: Mobile c...

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The State of Social TV and the Second Screen

The State of Social TV and the Second Screen

On the slidedeck, The State of Social TV and the Second Screen shared by Shayna Blumenthal, Marketing and Social Media Consultant, she offer...

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2013: trends in news consumption

2013: trends in news consumption

This infographic showcases the latest trends in news consumption. It’s no secret that media publishing has been declining recently, but what...

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Online advertising spend to overtake TV ad spend by 2016

Online advertising spend to overtake TV ad spend by 2016

Ever since it's inception, television has been the medium in which most marketers allocate a large percentage of their budget. Perhaps t...

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Today's Digital Teen is Loyal Only to Content

Today's Digital Teen is Loyal Only to Content

There are no boundaries for teenagers consuming information in today’s world. While 90 percent of teens said TV was a primary source of en...

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