Walmarts Black Friday Ads Go Viral Early

Walmart (in a brilliant strategic move) "Black Friday" ads have been leaked ahead of time. Most major retailer wait for these Black Friday ads to be printed and distributed traditionally but this move (if Walmart did it on purpose) is very smart on a few bases:

1) People are getting the info far enough ahead to plan a trip to walmart and purchase specific black friday deals.

2) To VIEW the deals, all you have to do is search for retailer+black friday on which *many* people are doing since they want deals. Plus they are spreading like wildfires on various coupon/deals sites.

Social media channels have allowed retailers to get their products and low prices infront of millions of eyeballs at a much lower cost then traditional methods. How does this apply to your social marketing efforts? Are you using social media channels to capture people at different touch points?

If we think about building a community; which TOOL or social media platform would you choose to get the word out or word of mouth campaign going?

Recently I have been looking more closely at Facebook and what advantages there are for B2B applications. The users are there; of course mostly for personal reasons but they are there.

Gettting users to FAN/Like a page is the 1st step in building the community around a brand, event or whatever your product may be. It seems more and more that incentivizing the "Fan/Like" is where the call to action comes into place and you can gain a stronger userbase around your brand.

In Walmart's case, each and everytime they lower a price, their fans are interested in knowing about these deals so "FANS/Likes" are much easier to get.

For B2B organizations it seems like the incentive has to be appropriate to the audience. Since we are not selling a Plasma TV we have to think about what our users would want within their work environment and appeal to those needs/wants.

Some ideas:
Product/Service Discounts
Starbucks Giftcards
Unique White Papers
Case Studies
Members Only Content
Ipads/Tech Gear

What does your company do to get FANS/Likes?

Yury Rush

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