In association with Vitrue, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

How to Optimize Conversations on Facebook to Increase Your Social ROI
Featuring Chad Estes, Vice President, Client Services, Vitrue
Tuesday, August 23, 2011, 1:00 - 2:00 PM EDT

Reserve your Webinar seat now.

Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help business optimize their visibility in the home page news feed, ensure the conversations they start are as relevant as possible to their overall fan-base and their responses are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.

During this webinar, Chad will discuss:

• News feed optimization
• Relevant messaging powered by social segmentation
• Efficient response management

Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.

About Chad Estes:
Chad Estes is Vitrue's VP of Client Services. Chad brings over 13 years of experience in managing strategic client relationships and designing cutting-edge online solutions. He has a strong passion for exceeding client expectations and firmly believes it's Virtrue's people that sets them apart from the competition. Having joined Vitrue in 2007, in a product management role, he now leads the Strategic Services, Account Management and Customer Support departments to provide industry-leading service to its clients.

About Vitrue:
Vitrue is a leading social media publishing software provider that provides marketers of all kinds - Fortune 1,000 brands, agencies and small businesses - with the tools they need to harness the power of social media. Our solutions combine a comprehensive social media platform with turnkey products that drives customer acquisition and brand awareness - while at the same time engaging stakeholders, fostering collaboration, building brand loyalty and providing customer service.

About IIR:
The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.