Everybody IS a shopper—a fact no company can ignore.
From the result of 20 years of pioneering research, Siemon shares thoughts for using shopper understanding to create strategies for growth in developed and emerging markets. In his new book, The Art of Shopping: How we Shop and Why we Buy, Siemon examines how well we really KNOW the shopper, questions the formalized decision-making process, the role of the retailer and advertiser and gives some thought to the future of retail. In this free webinar, you'll learn:
• How the latest learnings from neuroscience illustrate the realities of decision-making
• How consumer and shopper insight can link together to create maximum impact at the point of purchase
• What retailing will look like in 2020, particularly how off and online will migrate
• The future for brands in that new world
Submit your questions in advance and invite your network to attend.
Hashtag: #WhyWeBuy
Time: 10:00 AM EDT
Duration: 1 hour
Host(s): International Shopper Insights in Action
Presenter Information:
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| David Roth |
David Roth: CEO, The Store - WPP
Europe, Middle East, Africa and Asia
Siemon Scamell-Katz: One of the world’s leading experts in consumer behaviour. His clients include Coca-Cola, Unilever, SABMiller, Procter & Gamble; Tesco, Asda, and feminine brands such as Neutrogena, Oil of Ulay, and luxury brand Christian Dior.
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| Siemon Scamell-Katz |
In his late twenties, Siemon founded market research agency ID Magasin which he later sold to TNS, part of the WPP Group, and the world’s largest Custom Market Research agency. Today Simeon is Global Consulting Director at TNS Retail and Shopper. Always at the forefront of shopper behaviour analysis, he regularly speaks at international conferences offering cutting-edge insights into consumer habits and needs.
Please visit www.tnsglobal.com for more information.
This complimentary Webinar is an exclusive preview of Siemon Scamell-Katz' keynote address at the International Shopper Insights in Action Event, taking place on October 24-26, 2012, in Amsterdam, Netherlands. Visit www.ShopperInsightsIntl.com to learn more about the world's most trusted conference brand for activating research at retail. We hope to see you there!
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