We frequently write about the power of social media to carry marketing messages here on the blog, and it certainly is powerful for that purpose, but ultimately it is so much more than that, changing every faucet of our lives: from how we interact with brands to how we communicate with our politicians or even start a protest. This video, which I was forwarded from Open-Site.org nicely sums it up. Take a few minutes to get inspired this Friday:

"When Gil-Scott Heron wrote that "The revolution will not be televised" he was right. Instead, it will be youtubed, it will be statused, and it will be retweeted. Social networking sites reach more than 82% of the global population: 1.2 billion people"

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com