"This fantastic report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research shared by JWT."

Today “mobile” connotes not only our phones and tablets but other connected devices like wearables and cars, and “smart” objects and systems (aka the Internet of Things). Some of this tech is in its infancy, but it’s maturing quickly, as evidenced by the many connected cars and wearables debuting this year and heavy emphasis on the IoT.   

We’re hurtling toward a world steeped in and vastly impacted by mobile technology, with mobile driving fundamental changes in the business landscape and in consumer behaviors and expectations.   

Certainly consumers are spending ever more time with mobile screens. A Millward Brown study released in March reports that across 30 countries, people spend an average of 147 minutes a day using a smartphone, which now outranks the TV or laptop screen. And this figure may soon seem low, considering that phones are the only available route to the Internet for many of the newest mobile consumers. Already Facebook has more mobile-only than desktop-only users.   

As phones and many other connected devices become integrated into every part of our lives, the real and virtual worlds will get increasingly blurred. Marketers will need to transition from focusing on the mobile platform in and of itself to thinking holistically about how mobile affects and interacts with everything else.

The 10 Mobile Trends for 2014

1. Holistic connectivity is on the horizon
2. Wearables break out
3. Mobile is the prime screen
4. Mobile changes how we socialize
5. Shifting to visual
6. Outsourcing to the machine
7. Privacy and security fears change the game
8. Raging against the machine
9. Bringing mobile to many
10. Mobile disrupts everything