Many in the pharmaceutical and medical technology space today aim to make patient communication both more efficient and transparent.  PokitDok, which serves as a sort of healthcare marketplace, is a service that makes pricing more transparent and open.  MedXCom is improving doctor-patient communication by transcribing cell phone conversations for the patient’s reference.  One of the latest examples of these companies is My GI Health. 

The effort began in 2011 when a team from UCLA and the University of Michigan, supported by Ironwood Pharmaceutical, set out to improve communication between physicians and patients suffering from gastrointestinal (GI) disease.  Working with a multidisciplinary team of health education experts, computer scientists, psychologists, patient representatives, NIH researchers, and physicians, they created My GI Health – a first-of-breed app that re-imagines how doctors and patients can engage in dialogue.

The team worked from the premise that computers aren't supposed to make things more complicated. Instead, they are supposed to simplify the process of sharing information.  They saw a need to start using them to strengthen doctor-patient connections.  With this insight as a springboard, the team developed a new and innovative system that re-defined the way patients and doctors connect with one another.  Join us for a free webinar on June 11^th as we explore the journey of this industry-academia alliance and how they pioneered My GI Health.  We take a look at the impact this innovative program may have on physicians, payers and the delivery of patient care.

In less than an hour, you’ll learn
• How a unique alliance between industry, academia, EHR vendors, and professional societies created a novel, evidence-based digital resource to improve population health
• Study My GI Health as an example app that bridges patients and providers using novel, credible functions
• How an external, patient-facing healthcare app can tie into an EHR to improve outcomes and efficiency in the clinical environment
• Advantages of creating a platform-agnostic, flexible, and adaptable digital resource suitable for broad distribution  

Presented by

Brennan Spiegel, Professor of Medicine and Public Health, UCLA; Cedars-Sinai Medical Center
Tom McCourt, CCO, Ironwood Pharmaceuticals

Date: Wednesday, June 11^th, 2014

Time: 2:00 PM - 3:00 PM EDT

System Requirements: Windows® 8, 7, Vista, XP or 2003 Server

Mac®-based attendees: Required: Mac OS® X 10.6 or newer

Mobile attendees: iPhone®, iPad®, Android™ phone or Android table

Now, you can save 15% on ePharma West when you register and attend this webinar*.  Register now and use code XP1956DIGI.

Save the date

ePharma West 2014 | September 22-24 2014 | San Francisco, CA
Register with discount code XP1956BLOG and SAVE $100 off the current rate

*Each individual must be registered separately and attend to be eligible for discount