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Are Super Bowl Commercial Slots Worth $4.5M?
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Amanda Ciccatelli

Are Super Bowl Commercial Slots Worth $4.5M?

The annual Super Bowl has come around again and much of the pre-game excitement is not only about what is happening on the field but about ...

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Twitter Could Increase TV Premiere Audience Sizes
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Amanda Ciccatelli

Twitter Could Increase TV Premiere Audience Sizes

For millions of media companies, the fall TV season is critical and can be stressful. Networks and agencies anxiously wait to see if audien...

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A Personal Message from Clay Collier, The Media Insights & Engagement Conference
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Amanda Ciccatelli

A Personal Message from Clay Collier, The Media Insights & Engagement Conference

As we kick off the New Year, I find myself reflecting over where the industry has been, and where we're going in 2015. The changes have...

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The Impact of Mobile Viewing on Sports Networks
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Amanda Ciccatelli

The Impact of Mobile Viewing on Sports Networks

The 2015 College Football Playoffs on New Year’s Day saw the cable TV viewing records be beaten not once, but twice. In fact, 28.271 milli...

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Earn a FREE Pass to The Media Insights & Engagement Conference - Become a Guest Blogger
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Amanda Ciccatelli

Earn a FREE Pass to The Media Insights & Engagement Conference - Become a Guest Blogger

Earn a complimentary all-access pass to  The Media Insights & Engagement Conference 2015 by serving as a Guest Blogger at the event. A...

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NBCUniversal Encourages You to “Watch TV without a TV”
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Amanda Ciccatelli

NBCUniversal Encourages You to “Watch TV without a TV”

Looking to drive interest in its growing TV Everywhere products, NBCUniversal has recently launched a campaign spanning its 14 cable channe...

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