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The Future of Persuasion: Live at #TMMC
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Michelle

The Future of Persuasion: Live at #TMMC

Our last keynote of the morning was a journey into a sci-fi future with Jason Tester, yet each technological trend he visited was somethin...

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Live at #TMMC: Strategies to Measuring Mobile Impact on the Bottom Line
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Michelle

Live at #TMMC: Strategies to Measuring Mobile Impact on the Bottom Line

Up next at The Mobile Marketing Conference was Thomas Poole, Managing Vice President, Digital Mobile & Emerging Channels, Capital One F...

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Building Brands in the Mobile Medium, Live from #TMMC
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Michelle

Building Brands in the Mobile Medium, Live from #TMMC

Our main conference kicked off this morning with "Building Brands in the Mobile Medium," a session by our conference chair Jeff...

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Best Practices in Creating Mobile Websites: Live at #TMMC
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Michelle

Best Practices in Creating Mobile Websites: Live at #TMMC

The afternoon workshop at The Mobile Marketing Conference began with attendees identifying which aspects of mobile web design and developme...

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Developing Brand Building Apps to Last at #TMMC
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Michelle

Developing Brand Building Apps to Last at #TMMC

We kicked off the morning workshop at the Mobile Marketing conference by discussing the app spectrum: from information to info-tainment to e...

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Picking a Mobile Partner is like Playing Poker
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Michelle

Picking a Mobile Partner is like Playing Poker

As The Mobile Marketing Conference kicks off this week, we'll be featuring thoughts from some of our speakers, partners and attendees. ...

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