Social media for a cause

Today, I came across this article at Social Media Today. Chris Mischler is raising money for diabetes research for the Diabetes Research Institute. He started off locally in his community, then turned to communities online to raise money for the cause. His spin, however, is with money goals that will slowly turn him into Mr. T. Find out more about his goal here.

He's gaining traction, as he recently written about in the Milwaukee paper, and is currently at Phase 6 of his plan.

Phase 1: $100 Grew a beard
Phase 2: $200 Dyed my (blond) hair black
Phase 3: $300 Shaved the Mr. T mohawk
Phase 4: $500 Got an ear piercing, and an additional piercing for every $50 (up to 6)
Phase 5: $2,500 First-level of the tattoo challenge: 'small' "I Pity The Fool!" arm tattoo
Phase 6: $7,500 by Nov 23, 2008 A portrait of Mr. T above the text "I Pity The Fool!"
Phase 7: $20,000 The size of the tattoo doubles, to take up most of my upper arm
Phase 8: $50,000 An A-Team collage 'quarter-sleeve' tattoo
Phase 9: $100,000 A full A-Team collage tattoo on my back


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