PCWorld.com reports that Pope Benedict XVI is advising members of clergy to be more active in social networking--and His Holiness is practicing what he preaches.

"The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts," wrote the Pope in his message for the 44th World Day of Communications, to be held May 16.

The Vatican already has a multilingual Web site, but has recently launched the "Pope2you" portal, offering a Facebook app, iPhone app, YouTube channel, and Papal videos.

So - what can we learn from The Pope's foray into social media? How will his leadership differ from other leaders because of it?

Learn more: Pope2you: What the Pontiff Knows About Social Networks