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What You Missed in the Media Insights Week: 7/21-7/25

Here is what has been going on this week:

Simple.TV Goes to Canada: The Response to competitor Tablo

NFL Sunday Ticket Offered to Cord Cutters: If you live in certain areas or can't get DirecTV due to obstructions you can stream it on your computer

Multiscreen World Cup: Young Fans watched entire matches on tablets

Aussies Watching More TV and Using More Screens: 74% of Aussie internet users aged 16+ said they watched TV while using the internet

"TV Everywhere" is Growing: Despite confusion on what the term actually means its becoming more popular

Monetization of TV Everywhere: Ad revenue has not materialized yet so operators are searching for new ways to make money

Keeping it Simple: Mobile ads generate more interest than TV ads

Sling Media unveils cheaper Slingbox: Time-shifting and place shifting is becoming cheaper

Binge Watchers Good for Advertisers: 20% of binge watchers discuss ads with peers

Fox Wants More Binge Watching Power: Seeks to buy Time Warner to get it


About the Author:

Ryan Polachi is a contributing writer concentrating his focus on Marketing, Finance and Innovation. He can be reached at rpolachi@IIRUSA.com.


Ryan Polachi

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