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The World's Best Insight Event Tackles Media Engagement
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Valerie M. Russo Evans

The World's Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of con...

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Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom
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Valerie M. Russo Evans

Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom

Doesn't it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular...

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Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences
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Valerie M. Russo Evans

Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences

Just last week, Twitter announced a big " big partnership with the NFL, which will bring video highlights and other content from Amer...

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Execution: The Difference Between Innovation Failure and Success
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Amanda Ciccatelli

Execution: The Difference Between Innovation Failure and Success

Execution. That one word is more often than not the difference between innovation, failure and success. It sounds simple enough. But the re...

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Introducing The 2014 Media Insights & Engagement Conference
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Post Author
Valerie M. Russo Evans

Introducing The 2014 Media Insights & Engagement Conference

The producers of The Market Research Event and Shopper Insights in Action are proud to present you with the newest addition to our researc...

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"Multi-Screen Living" - It's not going to be easy
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Post Author
Valerie M. Russo Evans

"Multi-Screen Living" - It's not going to be easy

Our creative director here at IIR, recently created this opus to Multi-Screen Living and pointed our attention to Nielsen Research: Mobile c...

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