Much has been said in the media lately, about the impact that online communities are having in every part of our lives. Of late special emphasis has been placed on the political aspect with candidates having blogs, YouTube videos, and using other web 2.0 tools. In a latest update from the NY Times, Katie Couric announced that during the national political conventions, after her primetime broadcast has concluded, she will move to web casts. Is there any aspect of today that has not seen the impact of online social media?