Jacob Morgan recently wrote a great post about why your business needs to be online. He pointed out that 1.5 billion people are online throughout the world, and they're using search engines to find out more about what they're interested in. Yahoo, Google, and YouTube are some of the most visited sites on the internet. They're already taking time to find you and engage about a topic pertaining to your product or service. When they arrive at your site, you are already given useful information to determine who they are and how to target them: who they are, how they find you, where they come from, what languages they speak, what they click on, how long they visit your site, and what pay they take through your site.