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Twitter and Word-of-Mouth marketing

Jeremiah Owyang recently discussed the power that word of mouth marketing has, especially when combined with Twitter. The rapid speed at which information can be disbursed on Twitter makes it a powerful source for this type of marketing. If someone takes the time to retweet what you've said, not only did that take it as a source of information, but they went on to share that information with all of their friends.

Jenny Pereira

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