Mashable.com reports today that, "a recent study from the Association of National Advertisers reveal that 66 percent of marketers have now used social media in some capacity in 2009." Looking through the report we can see this interesting breakdown of social media use by marketers:

Among social networks being embraced by all marketers, the top sites used are:

• Facebook (74 percent)
• YouTube (65 percent)
• Twitter (63 percent)
• LinkedIn (60 percent)

In 2009, the most effective newer media platforms were as follows:

• Search engine marketing (SEM) (65 percent)
• Own Web site (59 percent)
• Search engine optimization (SEO) (55 percent)
• E-mail marketing (45 percent)

What do you think? Surprising?


New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platforms

STUDY: Two-Thirds of Marketers Now Use Social Media