Complimentary Web Seminar: Shifting Media, Shifting Minds

Title: Shifting Media, Shifting Minds
Date: Wednesday, October 28, 2009
Time: 2:00 PM - 3:00 PM EDT

Register here:
Mention Priority code: P1506LinkedInBlog

About the web seminar:
The days of one-way brand communication (i.e. advertising) are over. Engagement, utility and brand evangelism are the secrets to success in the user-controlled world of Facebook and Twitter. See how some major brands have exploited the new digital realities. Heartbeat Digital CEO Bill Drummy presents real-world examples showing how Bayer, J&J, Novo Nordisk, and UCB are racing ahead into the digital future.

What you will learn:
• The dramatic change in consumer media consumption patterns
• Who’s really using social networking and what are they doing
• The real data behind Facebook & Twitter
• The “reason for being” of various social networking environments and how to harness their unique capabilities
• Real-world examples of effective social networking campaigns

About the speaker:
Bill Drummy is CEO of Heartbeat Digital, an independent interactive marketing and software company he founded in 1998. Heartbeat is headquartered in New York, with offices in Brussels, Geneva, Paris and London. Named one of pharma’s “100 Most Inspiring People,” by PharmaVoice, Bill has provided strategic guidance at the highest levels for Amgen, GSK, sanofi-aventis, UCB and many other leading pharma and biotech companies. Bill’s reputation as a strategic thinker is well-known; he’s regularly published on industry issues and has been a featured speaker at major industry conferences, including DTC National ePharma Summit, and the Conference on Marketing.


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