We encourage you to check out Curtis Silver's piece in Wired magazine in which he discusses the evolution of viral marketing and how it met with social media. Silver writes, viral marketing — the technique of wrangling word-of-mouth to create a buzz around your product or idea — has been a powerful tool since the first caveman started the first rumor. Spreading the word person to person is the stuff of Avon dreams — and Bernie Madoff nightmares. And it requires the confidence to lose control of the message by setting it adrift. He discusses 2002's BMW short film series, The Hire and how Mystery Science Theater 3000 played an integral part in the latter stages of "traditional" viral marketing.