Live from The Market Research Event: The Skinny on Marketing Research at Facebook

We're live this week at The Market Research Event 2009 and we invite you to follow along with us via our blog and Twitter. Among our great presentations this year, we'd like to share one with you that's specific to social media, written by our guest blogger, April Bell.

The Skinny on Marketing Research at Facebook

Well, I am here for my first session at The Market Research Event in Las Vegas. What a great first session to blog about: Facebook. Meg Sloan, research lead at Facebook and Brant Cruz of Chadwick Martin Bailey shared a little glimpse of what life inside Facebook is like.

Currently, Facebook has 300 million users worldwide and at least 1/2 of their users go to the site daily! Wow! How do they do it? Here's a tidbit....

Their guiding principles include:
New School
Synthesis & Story-telling

Meg also gave us insight into how they view their small marketing research team:
1. Try our best to act like the rest of the org
2. Radical focus on the roadmap and prioritization
3. Making sure we all are doing things we feel strong at each day (staying motivated)
4. Supporting each other/sharing information/work etc.
5. Be nimble and use our resources and relationships to their fullest.

And last but not least: Ruthless Prioritization as well as Have Fun and create an awesome workplace. Their Q3 planning meeting involved pedicures--sign me up!

You can see more about life inside the marketing research team at Facebook. Check out this video about "life at facebook." Oh, and by the way, they currently have a marketing research position open for anyone who is interested...

I'm now a little more motivated to spend time on my facebook page...


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