Matt Heinz of Blogging Innovation discusses today about how social media professionals can effectively manage B2B communication. Heinz offers five key ways to strategize your b2b efforts.

They are as follows:

1. Strategize
2. Publish
3. Follow
4. Engage
5. Convert & Measure

We encourage you to check out Heinz's post for his run-down of each element. Any that you'd like to add?


Five Steps to a Successful B2B Social Media Strategy