How to Build Brand Awareness of Facebook

This recent article in discusses how a company can create brand awareness on Facebook. Kevin Gibbons give the example of Aleksandr Orlov, the founder of Compare the Meerkat. His status updates are sporadic and written in the way he talks, so it doesn't sound salesy. Not only that, but the online persona is not closely associated with the online website, and so it makes it ok to become a fan without all of the marketing that goes along with it.

Armed Forces Day is an example of an organization that has a lot of fans without any real marketing behind it. The reasoning behind this is because of the brilliance of what the organization stands for. Dunkin Donuts is another Facebook Fan favorite. Dunkin embraced a campaign that allowed its Facebook users to post pictures of themselves with any Coolatta drink. Involving your fans in the community is a sure way to get hundreds of fans.

What are some other examples of companies building brand awareness on Facebook?


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