Catch Top Brand Marketers from M&Ms, Chicago Bulls, B&N Talk Social Media

Are you tuned in to your customer needs? The Social Media & Community 2.0 Strategies Conference has two full days of case studies from savvy marketers and brand managers who've leveraged social media to develop authentic relationships with their customers.

If you are responsible for Marketing or Brand/Customer Engagement, here's 10 sessions YOU CAN'T MISS:

• M&M's Racing Uses Colorful "Fanvocates" to Connect with NASCAR Fans
Ryan Bowling, Director of Communications, MARS SNACKFOOD US

• BARNES & NOBLE Adds the "Cart" to the Conversation with
Kevin Ryan, Vice President Social Media, BARNES & NOBLE

• CHICAGO BULLS Use Social Media for Better Fan Experiences AND Increased Revenue Opportunities with Jeremy Thum, Director, Interactive Marketing, CHICAGO BULLS
• INTERCONTINENTAL HOTELS Drives Revenue by Empowering Brand Advocates with
Cassandra Jeyaram, Social Marketing Manager, Global Consumer Marketing, INTERCONTINENTAL HOTELS GROUP

• WELLS FARGO Quantifies the Value of a Year of Experiments from the Front Lines of Social Web Customer Support with Kimarie Matthews, Vice President, Customer Advocacy and Loyalty, WELLS FARGO BANK

• CIGNA Moves from Social Media Presence to Integrated Customer Experience Practice with Ingrid Lindberg, Customer Experience Officer, CIGNA

• SEGA Manages Multiple Brands Communities to Achieve Individual Brand/Product Objectives with Kellie Parker, Community Manager, SEGA OF AMERICA

• LEGO Collaborates with Talented Lead Users to Drive Value Creation with
Tormod Askildsen, Head, LEGO Community Development, LEGO

• ZAPPOS Utilizes Social Media to Engage Employees and Wow Customers with
Maura Sullivan, Customer Loyalty Manager & Marlene Kanagusuka, Customer Loyalty Manager, ZAPPOS.COM

• MICROSOFT Answers Community Makes Support Social with Consumer-Generated Answers with Steve Alter, Community Program Manager, Product Manager/Microsoft Answers, MICROSOFT

Don't miss out! Join us for The Social Media & Community 2.0 Strategies Conference


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