Courtney Rubin of Inc. writes that Facebook may be a better avenue for advertising ROI than Google, according to a recent study. Hitwise reports that Facebook's news readers are more loyal than those of Google News.

As many as 78 percent of users returned to Facebook to access more news stories, compared with 67 percent of Google News users, according to Hitwise

To learn more about the Hitwise article and how you can harness the advertising power of Facebook, check out Rubin's original article.

Should You Advertise on Facebook?