Nigel Hollis has an interesting breakdown of the Old Spice viral campaign success. He noted that the campaign, "The Man Your Man Could Smell Like,” was successful because of appropriate planning and execution; not just social media. Hollis writes, that the success of the ad gives us a clear road map to viral success:

• Identify an appealing and distinctive idea.
• Seed the campaign idea broadly to establish interest.
• Then engage people directly.

We encourage you to check out Hollis' article here. The real reasons behind the viral success of Old Spice

What do you think attributed to the success of the campaign? Let us know.