In preparation for next week's Measure Up conference, we'll be highlighting conversations focusing on marketing measurement best practices in a Measure Up podcast series.

In today’s edition, Measure Up conference chair Guy Powell and Steven Groves, co-author of the recently launched book ROI of Social Media, interviewed Measure Up speaker Tim McMullen of Redpepper. McMullen will be participating in the Panel "Board Room Buy-In: How to Create Relevancy of Marketing Metrics within the Corporate Environment" with Gary Katz of Marketing Operations Partners, Ellen Campbell-Kaminski of LexisNexis, and Mark Krebs of Kirkland’s on Wednesday, June 8th at Measure Up. In today's podcast McMullen discusses some techniques for getting that all-important buy-in, and finding the right metrics to be measuring for your marketing plan.

For a sneak peek of the session and some of his ideas on the topic, listen to the podcast here.

To learn more about Measure Up, visit the event webpage. Plus, follow us on twitter for exclusive industry content, continued event updates and more @MeasureUpIIR.

We hope to see you at the conference next week, it's not too late to register! Register with code MEASURE11BLOG for 15% off the standard rate here.