Join us for three complimentary webinars

The Institute for International Research invites you to join us for the following complimentary Web Seminars:

How to Optimize Conversations on Facebook to Increase Your Social ROI
Tuesday, August 23 1:00 – 2:00 PM Eastern Time
Chad Estes, Vice President, Client Services, Vitrue

Most brands & businesses are already on Facebook and have been managing their page(s) in a variety of ways, some effective and some not so much. In this discussion we'll review topics that will help businesses optimize their visibility in the hope page news feeds, ensure the conversations they start are timely and cut through the clutter. Mastering your social conversations on Facebook can be a lot of hard work, but with the right approach and the right technology it doesn't have to be as difficult as you might think.

During this webinar, Chad will discuss:
● News feed optimization
● Relevant messaging powered by social segmentation
● Efficient response management
● And more...

Register for this webinar:

The Future of Email: 2011 Trend Watch
Tuesday, August 30 1:00 – 2:00 PM Eastern Time
Nello Franco, SVP Customer Success, Lyris, Inc.
Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.

Are your email marketing approaches hot...or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?

Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011. They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of the year.

Top trends this webinar will cover include:
● Shopper Marketing
● Social currency: How to monetize social spend
● The impact of the Millennial generation
● How gaming is changing the landscape
● Disruptive innovation

As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.

Register for this webinar:

CMO Survival Guide - 5 Best Practices
Thursday, September 1st 1:00 – 2:00 PM Eastern Time
Chetan Saiya, Executive Director, Global MRM Sales, SAS

Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMOs job very challenging. Traditional marketing practices are no longer effective. Fortunately, Internet based collaborative technologies and marketing analytics can be leveraged to overcome these challenges. This webinar describes 5 best practices that leading CMOs and their marketing organizations have used to deliver better return on marketing investment.

Register for this webinar:


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