In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

The Future of Online Testing Thursday, April 12, 2012, 1:00 - 2:00 PM (ET) Presenter:
• Joe Stanhope, Senior Analyst, Forrester Research, Inc.
• Annie Weinberger, VP of Marketing, Autonomy, an HP Company
Reserve your Webinar seat now at: https://cc.readytalk.com/r/1ea3ae4r10iw
 Please mention priority code: MWJ0020-BLOG

Businesses today are spending unprecedented amounts of money attracting and converting customers - via search engines, pay-per-click ads, and other topics. But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?
In this webinar, our guest speaker, Joe Stanhope, Senior Analyst at Forrester Research, Inc., will share best practices for testing, targeting and where the world of online testing is heading.

This webinar will discuss:
• How to prepare for successful testing
• Segmentation strategies
• The importance of digital intelligence to drive testing and targeting

Join us at this webinar to learn best practices from an industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double-digit increases in conversion rates and online sales.

Title: The Future of Online Testing
Date: Thursday, April 12, 2012 Time: 1:00 - 2:00 PM ET
Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.
This web seminar is sponsored by:Autonomy