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PepsiCo Chariman and CEO Indra Nooyi to Keynote FUSE 2014
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Post Author
Amanda Ciccatelli

PepsiCo Chariman and CEO Indra Nooyi to Keynote FUSE 2014

Iconic & Inclusive. FUSE 2014 brings YOU face to face with the most iconic leaders in design and brand strategy today. With One Colle...

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See Who Has Signed Up for the World’s Best Insights Event for the Media Industry
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Valerie M. Russo Evans

See Who Has Signed Up for the World’s Best Insights Event for the Media Industry

...it's being called the next The Market Research Event . That's right, industry leaders have dubbed The Media Insights & Engage...

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Infographic: How the future will shape TV watching
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Post Author
Valerie M. Russo Evans

Infographic: How the future will shape TV watching

This infographic looks at "how the future will shape TV watching for the modern user, the tv of tomorrow and the living room of the fut...

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Infographic: 2013 marks the first year U.S. adults spent more time viewing media on digital devices
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Post Author
Valerie M. Russo Evans

Infographic: 2013 marks the first year U.S. adults spent more time viewing media on digital devices

"2013 marks the first year U.S. adults spent more time viewing media on digital devices – more than any other form. It appears that pri...

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How Social Has Revolutionized the Media Industry from Twitter, Facebook, CBS, NBC & More
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Post Author
Valerie M. Russo Evans

How Social Has Revolutionized the Media Industry from Twitter, Facebook, CBS, NBC & More

It's no secret, we're all trying to figure out where, when and how people are spending their time. In a socially interconnected worl...

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Infographic: The Future of TV
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Post Author
Valerie M. Russo Evans

Infographic: The Future of TV

"The future of television is about solving consumer and media & entertainment business challenges with amazing user experiences and...

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From the Vault: 3 Approaches to Cross Media Data via Ogilvy
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Post Author
Valerie M. Russo Evans

From the Vault: 3 Approaches to Cross Media Data via Ogilvy

The inundation of consumer data thanks to the proliferation of mobile devices and social media has inspired the term ‘Big Data.’ The majorit...

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The World's Best Insight Event Tackles Media Engagement
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Post Author
Valerie M. Russo Evans

The World's Best Insight Event Tackles Media Engagement

A week ago, The Market Research Event broke records, nearly 1,300 research and insights professionals were in attendance. The number of con...

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Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom
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Post Author
Valerie M. Russo Evans

Analyzing TV & Consumer Behavior: Insight from A+E, AMC, AOL, Nat Geo & Viacom

Doesn't it seem like just yesterday that everything centered around the television? Having the entire family unite to watch a particular...

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Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences
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Post Author
Valerie M. Russo Evans

Scoring the Data: NFL Insights on Audience Engagement & Fan Experiences

Just last week, Twitter announced a big " big partnership with the NFL, which will bring video highlights and other content from Amer...

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Execution: The Difference Between Innovation Failure and Success
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Post Author
Amanda Ciccatelli

Execution: The Difference Between Innovation Failure and Success

Execution. That one word is more often than not the difference between innovation, failure and success. It sounds simple enough. But the re...

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Introducing The 2014 Media Insights & Engagement Conference
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Post Author
Valerie M. Russo Evans

Introducing The 2014 Media Insights & Engagement Conference

The producers of The Market Research Event and Shopper Insights in Action are proud to present you with the newest addition to our researc...

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"Multi-Screen Living" - It's not going to be easy
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Post Author
Valerie M. Russo Evans

"Multi-Screen Living" - It's not going to be easy

Our creative director here at IIR, recently created this opus to Multi-Screen Living and pointed our attention to Nielsen Research: Mobile c...

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