Adapt & Thrive in the New Age of Media with Insights from CBS, Clear Channel, Viacom, Yahoo! & more

If you really want to know what's going on in media, without embellishment or hype, David Poltrack is the guy. At The 2014 Media Insights & Engagement Conference CBS's Chief Research Officer broke down the current state of TV.

Poltrack reminded us that once upon a time TV programming was limited to only about half of the day, during a significant chunk of which a lot of people were at work with no desktop computers or devices. The rest was dead air. Programming is now available 24/7, anywhere. "Ten years ago, it was adapt to survive," said Poltrack. "Now we're in adapt-and-thrive mode." Click here for a summary of David's presentation.

Join us in February as we further explore the New Tipping Point of Entertainment Media. Jeffrey Cole, Center for the Future & Research Professor, USC Annenberg School for Communication will focus on television's shift to digital, and how broadcast and cable will change as channels go over the top, content trumps everything and the consumer is in complete control. Download the brochure for details:

The Media Insights & Engagement Conference doesn't only cover television, we cover all the changes taking place within the industry overall. Featured sessions include: 

  • The New Age in Mobile Music Consumption - Radha Subramanyam, Executive Vice President, Sales and Marketing Research, Clear Channel Media + Entertainment
  • Bruce Friend, President, Global Media & Entertainment, Vision Critical
  • Viral Video Hits: The Why, The How & What Established Networks Can Do About It - Shari Cleary, VP Digital Research, Viacom, Kimberly Maxwell, Senior Director Strategic Insights Research, Viacom
  • Consumer Behavior & Consumption Across Media: The Digital State of Play - Tony Marlow, Head of Category Insights, Yahoo!
  • The New Habit of Always-On Shopping - Christian Kiugel, VP, Consumer Analytics & Research, AOL
  • And much, much more!

Download the conference brochure for the full agenda and session descriptions:

Join us in February as we embrace the new multi-platform media landscape. Register today using code MEDIA14BL for a $100 off discount.

The Media Insights and Engagement Team


Amanda Ciccatelli

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